The challenge
The company's online and in-store sales lived in completely separate systems. The same customer appeared as multiple records across WooCommerce, Brightpearl, and Square POS, making loyalty tracking and personalized service impossible.
What we built
- Customer sync across WooCommerce, Brightpearl, and Square POS with email-as-unique-key deduplication
- Real-time order sync from both online and in-store channels into a single OMS
- Bidirectional inventory sync ensuring in-store and online availability always reflects reality
The outcome
- Single unified customer record across all channels
- Staff can see complete purchase history regardless of channel at point of sale
- Inventory accuracy improved across online and physical locations