and de-duplicates meta tags by name/property on render. `canonical` is deliberately absent here: tags do NOT de-duplicate, so a static canonical would ship alongside the per-route one and produce two canonicals. Canonical is emitted once, per route, by SEO.tsx. --> Sporting Goods & Outdoor Brand Case Study | APIWORX

    Commerce operations automation · Connect · Automate · Orchestrate · Flat-fee pricing

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    Multi-Channel Marketplace

    Sporting Goods & Outdoor Brand

    Sporting Goods & Outdoor

    The challenge

    The company wanted to fulfill non-Amazon orders through Amazon's Multi-Channel Fulfillment network across the US, Canada, and Mexico — all managed from Brightpearl. Coordinating inventory, order routing, and tracking across three markets manually was not scalable.

    What we built

    • Brightpearl → Amazon MCF order routing for US, Canada, and Mexico marketplaces
    • Inventory sync from Brightpearl driving Amazon availability signals in real time
    • Tracking number propagation back from MCF to the originating order in Brightpearl
    • Carrier mapping ensuring the correct shipping carrier is reflected on every fulfillment

    The outcome

    • Multi-country MCF fulfillment operating from a single Brightpearl instance
    • Orders fulfilling automatically across three markets with no manual routing
    • Customer tracking notifications sent automatically from fulfillment data

    More customer stories

    Ready to connect your systems?

    APIWORX handles the entire integration — from design to monitoring — so your team can focus on the business.