The challenge
The company, the largest specialty running retail chain in the United States, faced the operational complexity of unifying eCommerce and in-store operations across a large franchise network. Their Shopify platform served online customers nationally, while Brightpearl managed back-office operations — but without a tight integration, inventory visibility was fragmented across the network and online orders required manual intervention to flow correctly into the OMS. Coordinating a franchise model at this scale demanded a reliable, automated integration capable of handling high order volume with consistency.
What we built
- Deployed the Shopify–Brightpearl integration to automate real-time order sync from The company's Shopify storefront into Brightpearl for centralized order management
- Configured inventory level synchronization between Brightpearl and Shopify to provide accurate stock visibility to online customers across the franchise network's product assortment
- Automated customer record creation and updates in Brightpearl from Shopify order data, enabling a unified view of the customer across online and operational systems
- Established automated fulfillment status and tracking updates flowing from Brightpearl back to Shopify to keep online customers informed post-purchase
- Tuned the integration to handle the order volume and catalog scale expected from a national specialty retail chain with a broad franchise footprint
The outcome
- Unified online and back-office operations within a single Brightpearl environment, giving The company centralized visibility across their eCommerce channel
- Eliminated manual order processing steps between Shopify and Brightpearl, enabling the operations team to manage significantly higher online order volume
- Improved inventory accuracy on the Shopify storefront by keeping stock levels synchronized with Brightpearl's operational records
- Provided a scalable integration model capable of supporting The company's national franchise network and continued eCommerce growth