The challenge
The company sells firearms and tactical equipment across two distinct channels — their own WooCommerce storefront and GunBroker, the leading online firearms marketplace. Operating these channels without integration meant inventory, orders, and FFL compliance tracking had to be managed manually across systems, creating operational risk in a highly regulated retail environment.
What we built
- Integrated WooCommerce with Brightpearl for unified order ingestion, inventory management, and customer record centralization
- Connected GunBroker listings and orders to Brightpearl to bring firearms marketplace sales into a single order management workflow
- Configured bi-directional inventory sync across WooCommerce and GunBroker, with Brightpearl as the inventory master
- Built FFL compliance tracking fields into the order workflow within Brightpearl to support regulatory documentation requirements
- Automated order status and fulfillment updates back to both sales channels upon processing in Brightpearl
The outcome
- WooCommerce and GunBroker orders were managed through a single Brightpearl workflow, eliminating channel-by-channel manual processing
- Inventory levels remained accurate across both sales channels, reducing oversell risk for regulated firearm SKUs
- FFL compliance information was captured and tracked systematically within the order management process
- The company gained operational scalability to grow both channels without proportionally increasing back-office effort