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The challenge
The company, a UK sustainable fashion brand, needed to automate the flow of orders, inventory, and customer data between their Shopify storefront and Brightpearl as they scaled their direct-to-consumer business. Operating without a seamless integration meant operational teams spent time on manual reconciliation that should have been directed toward brand growth. As a sustainable brand with a rapidly growing DTC channel, the team required a reliable, enterprise-grade integration to support their operational scale.
What we built
- Deployed the BrightConnect Premium Shopify-Brightpearl connector configured for The company's operational requirements
- Implemented real-time order synchronization from Shopify into Brightpearl to automate fulfillment initiation
- Built bidirectional inventory sync to maintain accurate stock availability on the Shopify storefront as warehouse stock changes in Brightpearl
- Configured customer record management to maintain consistent buyer profiles across Shopify and Brightpearl
- Engineered returns and exchange data flows to synchronize Shopify return events with Brightpearl inventory restock and order records
The outcome
- Shopify orders flow automatically into Brightpearl, enabling the operations team to manage fulfillment without manual order entry
- Inventory accuracy on the Shopify storefront improved with real-time synchronization from Brightpearl warehouse records
- Customer data is maintained consistently across both platforms, supporting CRM and post-purchase engagement
- The company's DTC operations scaled without proportional increases in manual coordination overhead