The Problem
Managing product data in multiple systems leads to inconsistencies — different prices, descriptions, or images across channels. Product launches are delayed because each channel requires manual updates, and errors in product data directly impact customer experience and conversion.
How The Workflow Works
Product is created or updated in the central system (ERP or PIM)
APIWORX detects the change and retrieves full product data
Product data is transformed to match each channel's format
Products are created or updated on Shopify, BigCommerce, Amazon, etc.
Variants, images, and pricing are synced per channel
Category and collection assignments are mapped
Product status (active, draft, archived) is synchronized