The Problem
Selling across multiple channels means orders arrive in different formats from different systems. Without consolidation, teams manage separate workflows per channel, leading to fragmented inventory, duplicate customers, and inconsistent fulfillment processes.
How The Workflow Works
1
Orders arrive from Shopify, Amazon, eBay, Walmart, and other channels
2
APIWORX normalizes order data into a consistent format
3
Customers are de-duplicated and matched across channels
4
Consolidated orders are routed to the ERP or OMS
5
Inventory is decremented across all channels simultaneously
6
Fulfillment is processed from the optimal location
7
Channel-specific tracking and status updates are sent back to each platform
Systems Typically Involved
Data Objects
Orders
Customers
Inventory
Fulfillments
Channel Metadata
Business Outcomes
Single source of truth for all orders regardless of channel
Prevent overselling with synchronized inventory
Consistent fulfillment process across all channels
Unified customer records for cross-channel insights
Scale to new channels without operational complexity