Posts

8 Facts about Selling APIs that You Should Know

For many businesses, an effective API program is mission critical. Its inherent value to the user and internal business processes is undeniable. With the API industry growing so fast, selling your APIs can be your new business model. They are not only a digital advantage but can also be a great source of revenue. Here are a few things you should know about selling APIs:

  • +25 Million Developers. Did you know that there are over 25 million developers in the world? They have a lot of decision power and money, too.
  • 3 New Positions. A few years ago, these three positions didn’t exist in the job sector: API Engineer, API Evangelist and API Business Development.
  • Employment. Today, thousands of employees work in the API market. AWS alone has 600 open positions.
  • eBay. Who started all this? Yes, it’s eBay in 2001. Now, over 60% of all listings in the website are added via their APIs.
  • API Start-up. The first well-known API start-up was Twilio Cloud Communications in 2008 with pay-as-you-go pricing and volume pricing for all models. Calls are charged 1 to 2 cents, while messages are charged 3 cents.
  • Facebook API. Did you know that the Facebook API is for free? Yes, the website takes a cut of in-app payments such as Farmville coins.
  • API as the Product. API became THE product in 2006 as started by Amazon web services. Seven years later, a number of companies offered the same.
  • Revenue. APIs potential is huge. Direct and indirect revenues per year could reach over 10 billion dollars.

APIs play a great role in improving your business model. They offer a whole lot of advantages for any kind of company. They are highly beneficial to developers as well, allowing them to communicate with stockholders to update agency systems. But, before you dive into your pricing page and start selling your APIs, consider these questions:

  1. Am I solving a difficult developer problem?
  2. Can I charge money for this value?
  3. Will my team be able to communicate with developers?

Make sure you can solve a difficult problem, provide enough value and have a team who can handle unique communication requirements before you jump into selling APIs. Learn more about API integration here.

API Management Platform: Main Features to Look for

API management platform offers you a range of tools that could help you achieve business success. They are a great way to improve the development and management of your APIs with minimal overhead. However, there are a number of vendors out there that offer various platforms. That’s why you need to know the main features to look for to make the right decision.

Here are some questions you need to ask before you purchase an API management platform:

  • Which platform should you go for: On-premise or Cloud?
  • How large is the support infrastructure?
  • What method of documentation is used?
  • How much does it cost?
  • Should you go for a unified platform or multiple platforms?

Do you have a solution in place for API management? Some of the important areas where individual tools exist include scalability, documentation, testing and security. Although using multiple tools require less commitment than a unified platform, they may lack integration – making it more difficult for employees to access them.

When considering to purchase an API management platform, here are the main features you need to consider:

  • User Support. Stay away from platforms with a history of poor support. User support is crucial to the success of your enterprise. This is the problem with on-premise solutions. When something goes wrong, your developer productivity could face drastic consequences since your engineering team’s hands are full. By leveraging the cloud, you can increase accessibility while achieving a seamless workflow.
  • Usability. One of the biggest advantages of using the right API management platform is usability. You need to be aware of these areas: metrics, documentation, design and customer support. API management platforms that provide metrics can help reduce strain. Documentation and design allow you to update easily without changing the structure of the back-end. Lastly, empowering your customer service team reduces sprint creep and frees up engineering resources.
  • Implementation. The type of implementation is perhaps the most important decisions you should make before purchasing an API management platform. It determines how API manages authentication methods, automates changes in infrastructures and deals with traffic spikes. The three methods of implementation are: on-site, off-site and hybrid.

With this information in mind, you should be able to make the right purchasing decision. Choose an API vendor that offers a product that best suits the needs of your organization. Learn more about APIs here.     

The Future of Your Business Relies on Efficient API Integration

Recently, there has been an explosion of APIs. Whether you believe it or not, API integration has become an important part of application development and the future of your business may rely on it. APIs enable power. They create a more open and adaptive future for your business. They are the difference between small tweaks in your processes to real innovation. If you want to be more precise with data, innovate and deliver more efficient service, you need an efficient API integration.

  • APIs ensure governance. Customers expect consistency, and that’s what you should offer – consistency in your data models and management. For instance, you have multiple definitions of a customer. You risk alienating developers who expect a common definition. To prevent a disaster from happening in your hands, your staffs need follow a robust governance model.
  • APIs enable collaboration. Collaboration between people and technology is the key to the future of your business. Everything depends on data analytics and, by default, APIs help foster collaboration. With API integration, you don’t have to rewrite the application’s capability. You simply share its existing service, which is more practical.

Many business owners dismiss the benefits of API in their business. You don’t want to be one of them. Here are 5 ways efficient API integration can brighten the future of your company:

  1. Improving site loyalty and conversion rates
  2. Empowering lead generation with social insights
  3. Harnessing remote processing power for business intelligence
  4. Harnessing remote storage
  5. Developing lightweight mobile applications with power and functionality

Do you want to benefit from APIs without worrying about what they are and how they work? We can do that for you! APIworx build and manage customized API solutions and integrations, so you can operate seamlessly in the cloud. Check out a few of our integrations here. If your application isn’t listed, don’t worry! We can build and manage it for you using our cloud-based API framework.

Integrate these 7 Useful APIs in your Website

Integrating useful APIs in your website helps you get valuable data, share it with your consumers and be informed with important events. It also improves user experience. In the new world, your APIs are your business. Exposing your systems and making them available in the most secure way is what you need. APIs allow you to do almost anything that you can imagine online. And, there are hundreds of them to choose from. Some are better than others, and some are definitely more useful.

  • Facebook. Facebook APIs are great time savers. They allow you to sign in to many applications and websites using your Facebook ID. They also allow your app to read and write data to Facebook. Other offers lets you work with Credits, Ads, Chat and other legacy APIs that are no longer actively supported.
  • Twitter. Following Facebook afterward, Twitter APIs and social media campaigns are also intertwined into its business model. They allow you to create applications that interact virtually with any Twitter feature.
  • YouTube. YouTube has 2 APIs available – Player and Data. The former allows you to have an embedded player that you can customize within Flash or HTML. The latter lets your application perform operations available in YouTube, such as uploading videos.
  • PayPal. Operating a worldwide online payment system, PayPal API allows you to easily and securely accept mobile and online payments. It enables your customers to make PayPal and credit card payments in just a few clicks.
  • QuickBooks. QuickBooks API makes your customers’ lives easier. It helps connect and integrate QuickBooks data with other business applications easily and quickly.
  • MailChimp. MailChimp allows you to send millions of emails every day without hassle. Easily sync your data, import content from various sources and keep track of your revenue in just a few clicks. It is the ideal API integration for data-driven emails, such as targeted e-commerce and personalized messages.
  • FedEx. Take advantage of the peace of mind associated with successful transport. Use FedEx API shipping integration to locate the best rates, track shipments and estimate transit time. You can also save time by automating processes like exchanging information between sources.  

Do you need integration with these applications? We’ve got your back. APIworx offers direct, cloud-based integration and API solutions for these applications tailored to your needs. We handle all the tasks involved in accepting and processing up to hundreds of thousands of API calls. We integrate tightly with your systems, so you can run APIs without servers. We also create REST APIs that you can use to call publicly available services through your system’s available API. To check out more of our integrations, click here.

The Growing Trend of API Integration as a Service

The term API integration as a service is fairly new. It is a secure and reliable solution that allows you to connect applications across various web services and organizations. It also allows you to deploy integrations without the need to install new software and hardware, or create a custom code. Many technological trends are driving the rise of API integration as a service. Here are three of them:

  • The Cloud. The cloud has already replaced the computer and other physical storage systems in keeping personal content. We can now access services and our personal preferences from this technology – making it the center of our digital lives.
  • Internet of Things. Basically, the Internet of Things (IoT) is connecting any device with an on/off switch to the Internet. It is a giant network of connected things – such as cellphones, wearable devices and almost anything you can think of.
  • Big Data. Big Data is now moving from a personal aspect to an enterprise level. Many organization are already abandoning the idea of a single enterprise data warehouse that contains all information. They are moving towards multiple systems.

The advances in technology are generating, sharing and storing enormous amounts of data across various types of organizations and applications. Data is becoming more disconnected between cloud applications and the website. Here’s when an integration solution becomes a business saver.

Several companies offer API integration as a service, including APIworx. APIworx creates high quality API integration across your internal and external systems to get the best results. Our customized API solutions and integrations provide you with real-time advantage and integration between traditionally disparate unintegrated systems. Designed as a global company, we have cloud-based employees from various locations around the world.

Here are three reasons why you should get API integration as a service from APIworx:

  • Superior customer care. At APIworx, we understand that APIs are your new business. That’s why we are here to expose your systems, make them available and support them like any mission critical system.
  • Direct connection. We directly and securely connect to your internal systems and your cloud systems, so we can provide you with a seamless API-based workflow across your extended application ecosystem.
  • Cloud-based and infinitely scalable. APIworx applications leverage the best technology of the world’s largest cloud infrastructures. We deliver unlimited scalability, uptime and low cost.

With APIworx, you don’t have to deal with software or hardware. You don’t need programming or any technical skills to use the service. We’ll do it all for you. We have pre-built integrations to the best systems and a wide selection of online service providers. Our solutions automate various types of repetitive business and social tasks. Learn more about us here.

5 Reasons Real-Time API is Great for Your Business

From a business point of view, real-time API offers a number of benefits. It encourages innovation and increases potential for partnerships. But, what is it really and how is it used? First, let us define the term real-time. Real-time refers to the ability to respond to something as soon as it happens.

Why should you consider real-time?

  • User experience
  • Accuracy
  • Speed
  • Broadcast
  • Engagement

Because life happens in real-time, your API should also be in real-time. Real-time API allows an application to register for events it is interested in. For instance, you will receive push notifications every time a new customer is added or when the stock price changes. You don’t get the new data on your next query; it is instantly pushed to you.

Here are five reasons why real-time API is great for your business:

  1. Real-time data. With real-time API, you can also enjoy real-time data within your systems. Any changes in data, any interaction between systems, and user interactions with apps and systems can be easily identified.
  2. Faster access to value. Real-time API allows your customers to access data and gain value from it. The faster you can let them access and process data, the faster they can gain business value. So, make sure your customers get the data as soon as possible.
  3. Time factor. Real-time API is required because you need to know if there’s a warp core breach instantly. If the API is not real-time, every event will become an emergency. You won’t be able to take action immediately.
  4. Developer experience and empowerment. Real-time API offers a great developer experience and empowers them to do much more. They will have faster access to your data, so they can reduce code complexity and application processing overhead. Developers will be able to build value into the product and offer real-time experience to users.
  5. Real-time experience of users. For quite some time, people want real-time experiences. They don’t want to wait. Many of the applications they use on a daily basis are already on real-time, including Facebook, Google Docs and Uber. These applications offer a significantly improved user experience, and that’s what they want from your company too.

Get valuable data, share it with your customers, be informed of important events, and improve developer and user experience with real-time API. APIworx creates high quality API integrations across internal and external systems. This global company provides you with real-time advantage and integration between disparate unintegrated systems. Learn more about us here.