Posts

Application Programming Interfaces

Enabling businesses to embed software capabilities of other platforms within their own websites and applications, APIs or Application Programming Interfaces have facilitated new business models across almost every industry. It allows companies to link to and customize existing platforms, resources and algorithms to create new services and gain new customers. Here are four ways that you can use APIs to your website or apps:

  1. API as the Product. An API becomes your main product when it is your primary source of revenue. It means it is not merely an extension of what you are offering. Two great examples are Skype and Amazon Web Services.
  2. API Projects the Product. Through this API integration, your partners, mobile applications and third parties can get to experience your product. Take for instance Spotify and eBay.
  3. API Promotes the Product. Application Programming Interfaces can also be used to advertise your product through various channels. It allows third parties to access data used to generate interest in your offering. Some examples include Vimeo, Netflix and Amazon.com.
  4. API Powers the Product. APIs can be used to power products by serving as a channel to get new value into the business. It continuously receives new content that makes up part of your service. Popular APIs for this include Facebook, Twitter and YouTube.

Connected digital platforms improve our daily lives in many ways. Social media profiles are used to log on websites and applications and share activity data from Smart devices like Fitbit. APIs make all these possible, including powering third party payments while shopping online. Essentially, they deliver a request to the provider you are requesting from and bring back a response to you.

Application Programming Interfaces (APIs) offer a number of benefits, including:

  • Increased revenue
  • New partnerships
  • New business models
  • Improved time to market
  • New distribution channels
  • Access to new markets
  • Reduced costs
  • Improved control over resources
  • Competitiveness
  • Improved brand recognition
  • Distinguishable from competitors

How do Application Programming Interfaces work? Say you open up a weather application on your Smartphone. The apps need to get information from a source, right? Apple or Samsung could scrape off the data from a weather site, but APIs has a more standardized approach for requesting information. They are the heroes that fetch your weather information for you! Learn more about API integration here.

APIs

Integrating useful APIs in your website helps you get valuable data, share it with your consumers and be informed with important events. It also improves user experience. In the new world, your APIs are your business. Exposing your systems and making them available in the most secure way is what you need. APIs allow you to do almost anything that you can imagine online. And, there are hundreds of them to choose from. Some are better than others, and some are definitely more useful.

  • Facebook. Facebook APIs are great time savers. They allow you to sign in to many applications and websites using your Facebook ID. They also allow your app to read and write data to Facebook. Other offers lets you work with Credits, Ads, Chat and other legacy APIs that are no longer actively supported.
  • Twitter. Following Facebook afterward, Twitter APIs and social media campaigns are also intertwined into its business model. They allow you to create applications that interact virtually with any Twitter feature.
  • YouTube. YouTube has 2 APIs available – Player and Data. The former allows you to have an embedded player that you can customize within Flash or HTML. The latter lets your application perform operations available in YouTube, such as uploading videos.
  • PayPal. Operating a worldwide online payment system, PayPal API allows you to easily and securely accept mobile and online payments. It enables your customers to make PayPal and credit card payments in just a few clicks.
  • QuickBooks. QuickBooks API makes your customers’ lives easier. It helps connect and integrate QuickBooks data with other business applications easily and quickly.
  • MailChimp. MailChimp allows you to send millions of emails every day without hassle. Easily sync your data, import content from various sources and keep track of your revenue in just a few clicks. It is the ideal API integration for data-driven emails, such as targeted e-commerce and personalized messages.
  • FedEx. Take advantage of the peace of mind associated with successful transport. Use FedEx API shipping integration to locate the best rates, track shipments and estimate transit time. You can also save time by automating processes like exchanging information between sources.  

Do you need integration with these applications? We’ve got your back. APIworx offers direct, cloud-based integration and API solutions for these applications tailored to your needs. We handle all the tasks involved in accepting and processing up to hundreds of thousands of API calls. We integrate tightly with your systems, so you can run APIs without servers. We also create REST APIs that you can use to call publicly available services through your system’s available API. To check out more of our integrations, click here.

cloud APIs

The Cloud has become an important part of various industries in recent years and in the new world, your APIs are your business. That’s why finding ways to integrate applications and other workloads into the cloud using APIs is also paramount to success. However, there are four major Cloud APIs to choose from. Which is the right model for you and how can you operate an API to the cloud?

There are many ways to integrate into an infrastructure, and each has its own fundamental components.

  • PaaS APIs (Platform as a Service APIs) – These Cloud APIs are designed to give access and functionality for a cloud environment. They allow you to integrate with messaging systems, databases and storage components.
  • IaaS APIs (Infrastructure as a Service APIs) – These Cloud APIs help control specific cloud resources as well as their distribution. They can also be used in network configurations and workload management.
  • Cloud Provider & Cross-Platform APIs – For greater cloud versatility, providers offer generic HTTP and HTTPS integration. Cross-platform APIs provide access to resources from different cloud providers and platforms, saving you a lot of time and development energy.
  • SaaS APIs (Software as a Service APIs) – These Cloud APIs help connect the application layer with the cloud and underlying IT infrastructure. These application APIs create a cloud application extension for your environment.

Choosing the right platform is important for your organization. For your environment to function well, you may also need to use multiple platforms. Whatever you decide, make sure to plan the deployment carefully and that all elements can interoperate and perform compatibly.

APIworx build and manage customized API solutions and integrations, giving you real-time advantage and integration between unintegrated systems. We are dedicated to making cloud integration simple and easy for you. If you want to operate seamlessly in the cloud, use our managed API to manage your business across all your applications seamlessly. Check out a few of our integrations here.

efficient API integration

Recently, there has been an explosion of APIs. Whether you believe it or not, API integration has become an important part of application development and the future of your business may rely on it. APIs enable power. They create a more open and adaptive future for your business. They are the difference between small tweaks in your processes to real innovation. If you want to be more precise with data, innovate and deliver more efficient service, you need an efficient API integration.

  • APIs ensure governance. Customers expect consistency, and that’s what you should offer – consistency in your data models and management. For instance, you have multiple definitions of a customer. You risk alienating developers who expect a common definition. To prevent a disaster from happening in your hands, your staffs need follow a robust governance model.
  • APIs enable collaboration. Collaboration between people and technology is the key to the future of your business. Everything depends on data analytics and, by default, APIs help foster collaboration. With API integration, you don’t have to rewrite the application’s capability. You simply share its existing service, which is more practical.

Many business owners dismiss the benefits of API in their business. You don’t want to be one of them. Here are 5 ways efficient API integration can brighten the future of your company:

  1. Improving site loyalty and conversion rates
  2. Empowering lead generation with social insights
  3. Harnessing remote processing power for business intelligence
  4. Harnessing remote storage
  5. Developing lightweight mobile applications with power and functionality

Do you want to benefit from APIs without worrying about what they are and how they work? We can do that for you! APIworx build and manage customized API solutions and integrations, so you can operate seamlessly in the cloud. Check out a few of our integrations here. If your application isn’t listed, don’t worry! We can build and manage it for you using our cloud-based API framework.

API Integration

The influx of software applications and the rising demand for customized products and services call for an unobstructed flow of data. APIs serve as a medium to exchange information between systems and applications. Due to the migration of business services to the cloud, API integration is gaining momentum. Instead of having internal IT server and staff, APIs stitch together applications available in the internet for quicker time to market and reduced costs.

While APIs transfer data between devices and the cloud, the data is protected by HTTPS while in transit. The data resting on the client or server is also encrypted. Another way to reduce the possibilities of data breach is developer registration. API keys, unique to every developer, are used to keep track of the devices using the APIs. Random tokens that expire after a given time are also a great way to ensure security.

Developers find REST (Representational State Transfer) APIs as more agile. Many cloud service providers prefer them because they provide lightweight communication between producers and customers. However, they also come with a set of disadvantages. A number of security concerns arise due to the lesser overall consistency in app updates. An effective way to secure REST is through network standards that assign IP addresses in which components are deployed.

Another API integration challenge is testing as it can be extremely difficult if performed by conventional methods. The implementation can collide with cloud resource mapping. The successful testing of APIs in the cloud is based on “abstraction”, a technique that exposes the features without exposing the implementation. By including component scaling and resource allocation features, it enables a test plan to include cloud-related elements without disturbing the cloud quality of the experience.

REST APIs are scaling high in their implementation by assisting convenient integration and possessing resilience and scalability in cloud applications. They are an affordable and powerful way to use pre-existing applications in the cloud to drive your business.

At APIworx, we make API integration simple and easy. We help automate, optimize and secure your technology driven-processes by making APIs that are easy to setup and maintain. Click here to learn more about our API integration solutions.

API integration challenges

Online services today are interconnected with other systems. To fit in the structure, you need to build integrations and expose your APIs. By doing so, you can interchange information with your trading partners, suppliers and customers. Through API integration, disparate software can work together to attain greater business value. However along with these benefits, there come the API integration challenges.

  1. Technological Complexity. It isn’t simple and easy to elaborate a flawless API integration. You need to have a wide range of tech knowledge and be on top of latest trends. These experts are worth their weight in gold. The challenge comes in finding a knowledgeable and highly skilled developer who is willing to elaborate integration for your system.
  2. Security Risks. One of the main concerns of API integration is security. Data breaches and losses may affect your company’s reputation and finances. They can also affect your customers. Poor integration is an advantage for users with bad intentions. That’s why you need to keep your connection with another system safe.
  3. High Cost and Time Consumption. Elaborating a properly working API integration is a lot of work. Setting up may take a few weeks. That’s why professional developers can be very expensive. A month’s salary may cost you thousands.
  4. Maintenance and Upgrades. When connecting systems, you need to take care of the integration maintenance and upgrading. Otherwise, functional changes can mess up the whole process of data access and control.
  5. Disparate Systems. Various software and API structural types are available and every system has its specific logic. So, every integration will have unique challenges. When integrating multiple platforms, you need to understand that establishing a connection will not have the same speed and difficulty.

A single API integration is not an easy task, even more so are multiple API integrations. As a result, companies only work on a few systems and tend to miss out on other business opportunities. Fortunately, there is a solution to all these API integration challenges.

APIworx create high quality API integrations across internal and external systems. We connect directly and securely to your internal and cloud systems to provide you with a seamless API-based workflow. Our API solutions and integrations offers real-time advantage, unlimited scalability, uptime and low cost. Click here to get your FREE quote now!