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Application Programming Interfaces

Enabling businesses to embed software capabilities of other platforms within their own websites and applications, APIs or Application Programming Interfaces have facilitated new business models across almost every industry. It allows companies to link to and customize existing platforms, resources and algorithms to create new services and gain new customers. Here are four ways that you can use APIs to your website or apps:

  1. API as the Product. An API becomes your main product when it is your primary source of revenue. It means it is not merely an extension of what you are offering. Two great examples are Skype and Amazon Web Services.
  2. API Projects the Product. Through this API integration, your partners, mobile applications and third parties can get to experience your product. Take for instance Spotify and eBay.
  3. API Promotes the Product. Application Programming Interfaces can also be used to advertise your product through various channels. It allows third parties to access data used to generate interest in your offering. Some examples include Vimeo, Netflix and Amazon.com.
  4. API Powers the Product. APIs can be used to power products by serving as a channel to get new value into the business. It continuously receives new content that makes up part of your service. Popular APIs for this include Facebook, Twitter and YouTube.

Connected digital platforms improve our daily lives in many ways. Social media profiles are used to log on websites and applications and share activity data from Smart devices like Fitbit. APIs make all these possible, including powering third party payments while shopping online. Essentially, they deliver a request to the provider you are requesting from and bring back a response to you.

Application Programming Interfaces (APIs) offer a number of benefits, including:

  • Increased revenue
  • New partnerships
  • New business models
  • Improved time to market
  • New distribution channels
  • Access to new markets
  • Reduced costs
  • Improved control over resources
  • Competitiveness
  • Improved brand recognition
  • Distinguishable from competitors

How do Application Programming Interfaces work? Say you open up a weather application on your Smartphone. The apps need to get information from a source, right? Apple or Samsung could scrape off the data from a weather site, but APIs has a more standardized approach for requesting information. They are the heroes that fetch your weather information for you! Learn more about API integration here.

API Integration

The term API integration as a service is fairly new. It is a secure and reliable solution that allows you to connect applications across various web services and organizations. It also allows you to deploy integrations without the need to install new software and hardware, or create a custom code. Many technological trends are driving the rise of API integration as a service. Here are three of them:

  • The Cloud. The cloud has already replaced the computer and other physical storage systems in keeping personal content. We can now access services and our personal preferences from this technology – making it the center of our digital lives.
  • Internet of Things. Basically, the Internet of Things (IoT) is connecting any device with an on/off switch to the Internet. It is a giant network of connected things – such as cellphones, wearable devices and almost anything you can think of.
  • Big Data. Big Data is now moving from a personal aspect to an enterprise level. Many organization are already abandoning the idea of a single enterprise data warehouse that contains all information. They are moving towards multiple systems.

The advances in technology are generating, sharing and storing enormous amounts of data across various types of organizations and applications. Data is becoming more disconnected between cloud applications and the website. Here’s when an integration solution becomes a business saver.

Several companies offer API integration as a service, including APIworx. APIworx creates high quality API integration across your internal and external systems to get the best results. Our customized API solutions and integrations provide you with real-time advantage and integration between traditionally disparate unintegrated systems. Designed as a global company, we have cloud-based employees from various locations around the world.

Here are three reasons why you should get API integration as a service from APIworx:

  • Superior customer care. At APIworx, we understand that APIs are your new business. That’s why we are here to expose your systems, make them available and support them like any mission critical system.
  • Direct connection. We directly and securely connect to your internal systems and your cloud systems, so we can provide you with a seamless API-based workflow across your extended application ecosystem.
  • Cloud-based and infinitely scalable. APIworx applications leverage the best technology of the world’s largest cloud infrastructures. We deliver unlimited scalability, uptime and low cost.

With APIworx, you don’t have to deal with software or hardware. You don’t need programming or any technical skills to use the service. We’ll do it all for you. We have pre-built integrations to the best systems and a wide selection of online service providers. Our solutions automate various types of repetitive business and social tasks. Learn more about us here.

APIs

Integrating useful APIs in your website helps you get valuable data, share it with your consumers and be informed with important events. It also improves user experience. In the new world, your APIs are your business. Exposing your systems and making them available in the most secure way is what you need. APIs allow you to do almost anything that you can imagine online. And, there are hundreds of them to choose from. Some are better than others, and some are definitely more useful.

  • Facebook. Facebook APIs are great time savers. They allow you to sign in to many applications and websites using your Facebook ID. They also allow your app to read and write data to Facebook. Other offers lets you work with Credits, Ads, Chat and other legacy APIs that are no longer actively supported.
  • Twitter. Following Facebook afterward, Twitter APIs and social media campaigns are also intertwined into its business model. They allow you to create applications that interact virtually with any Twitter feature.
  • YouTube. YouTube has 2 APIs available – Player and Data. The former allows you to have an embedded player that you can customize within Flash or HTML. The latter lets your application perform operations available in YouTube, such as uploading videos.
  • PayPal. Operating a worldwide online payment system, PayPal API allows you to easily and securely accept mobile and online payments. It enables your customers to make PayPal and credit card payments in just a few clicks.
  • QuickBooks. QuickBooks API makes your customers’ lives easier. It helps connect and integrate QuickBooks data with other business applications easily and quickly.
  • MailChimp. MailChimp allows you to send millions of emails every day without hassle. Easily sync your data, import content from various sources and keep track of your revenue in just a few clicks. It is the ideal API integration for data-driven emails, such as targeted e-commerce and personalized messages.
  • FedEx. Take advantage of the peace of mind associated with successful transport. Use FedEx API shipping integration to locate the best rates, track shipments and estimate transit time. You can also save time by automating processes like exchanging information between sources.  

Do you need integration with these applications? We’ve got your back. APIworx offers direct, cloud-based integration and API solutions for these applications tailored to your needs. We handle all the tasks involved in accepting and processing up to hundreds of thousands of API calls. We integrate tightly with your systems, so you can run APIs without servers. We also create REST APIs that you can use to call publicly available services through your system’s available API. To check out more of our integrations, click here.

efficient API integration

Recently, there has been an explosion of APIs. Whether you believe it or not, API integration has become an important part of application development and the future of your business may rely on it. APIs enable power. They create a more open and adaptive future for your business. They are the difference between small tweaks in your processes to real innovation. If you want to be more precise with data, innovate and deliver more efficient service, you need an efficient API integration.

  • APIs ensure governance. Customers expect consistency, and that’s what you should offer – consistency in your data models and management. For instance, you have multiple definitions of a customer. You risk alienating developers who expect a common definition. To prevent a disaster from happening in your hands, your staffs need follow a robust governance model.
  • APIs enable collaboration. Collaboration between people and technology is the key to the future of your business. Everything depends on data analytics and, by default, APIs help foster collaboration. With API integration, you don’t have to rewrite the application’s capability. You simply share its existing service, which is more practical.

Many business owners dismiss the benefits of API in their business. You don’t want to be one of them. Here are 5 ways efficient API integration can brighten the future of your company:

  1. Improving site loyalty and conversion rates
  2. Empowering lead generation with social insights
  3. Harnessing remote processing power for business intelligence
  4. Harnessing remote storage
  5. Developing lightweight mobile applications with power and functionality

Do you want to benefit from APIs without worrying about what they are and how they work? We can do that for you! APIworx build and manage customized API solutions and integrations, so you can operate seamlessly in the cloud. Check out a few of our integrations here. If your application isn’t listed, don’t worry! We can build and manage it for you using our cloud-based API framework.

API Integration

The influx of software applications and the rising demand for customized products and services call for an unobstructed flow of data. APIs serve as a medium to exchange information between systems and applications. Due to the migration of business services to the cloud, API integration is gaining momentum. Instead of having internal IT server and staff, APIs stitch together applications available in the internet for quicker time to market and reduced costs.

While APIs transfer data between devices and the cloud, the data is protected by HTTPS while in transit. The data resting on the client or server is also encrypted. Another way to reduce the possibilities of data breach is developer registration. API keys, unique to every developer, are used to keep track of the devices using the APIs. Random tokens that expire after a given time are also a great way to ensure security.

Developers find REST (Representational State Transfer) APIs as more agile. Many cloud service providers prefer them because they provide lightweight communication between producers and customers. However, they also come with a set of disadvantages. A number of security concerns arise due to the lesser overall consistency in app updates. An effective way to secure REST is through network standards that assign IP addresses in which components are deployed.

Another API integration challenge is testing as it can be extremely difficult if performed by conventional methods. The implementation can collide with cloud resource mapping. The successful testing of APIs in the cloud is based on “abstraction”, a technique that exposes the features without exposing the implementation. By including component scaling and resource allocation features, it enables a test plan to include cloud-related elements without disturbing the cloud quality of the experience.

REST APIs are scaling high in their implementation by assisting convenient integration and possessing resilience and scalability in cloud applications. They are an affordable and powerful way to use pre-existing applications in the cloud to drive your business.

At APIworx, we make API integration simple and easy. We help automate, optimize and secure your technology driven-processes by making APIs that are easy to setup and maintain. Click here to learn more about our API integration solutions.

Selling APIs

For many businesses, an effective API program is mission critical. Its inherent value to the user and internal business processes is undeniable. With the API industry growing so fast, selling your APIs can be your new business model. They are not only a digital advantage but can also be a great source of revenue. Here are a few things you should know about selling APIs:

  • +25 Million Developers. Did you know that there are over 25 million developers in the world? They have a lot of decision power and money, too.
  • 3 New Positions. A few years ago, these three positions didn’t exist in the job sector: API Engineer, API Evangelist and API Business Development.
  • Employment. Today, thousands of employees work in the API market. AWS alone has 600 open positions.
  • eBay. Who started all this? Yes, it’s eBay in 2001. Now, over 60% of all listings in the website are added via their APIs.
  • API Start-up. The first well-known API start-up was Twilio Cloud Communications in 2008 with pay-as-you-go pricing and volume pricing for all models. Calls are charged 1 to 2 cents, while messages are charged 3 cents.
  • Facebook API. Did you know that the Facebook API is for free? Yes, the website takes a cut of in-app payments such as Farmville coins.
  • API as the Product. API became THE product in 2006 as started by Amazon web services. Seven years later, a number of companies offered the same.
  • Revenue. APIs potential is huge. Direct and indirect revenues per year could reach over 10 billion dollars.

APIs play a great role in improving your business model. They offer a whole lot of advantages for any kind of company. They are highly beneficial to developers as well, allowing them to communicate with stockholders to update agency systems. But, before you dive into your pricing page and start selling your APIs, consider these questions:

  1. Am I solving a difficult developer problem?
  2. Can I charge money for this value?
  3. Will my team be able to communicate with developers?

Make sure you can solve a difficult problem, provide enough value and have a team who can handle unique communication requirements before you jump into selling APIs. Learn more about API integration here.

REST API

REST API stands for Representational State Transfer Application Program Interface, and relies on stateless, client-server and cacheable communications protocol. As an architecture style for designing networked applications, it uses a simple HTTP protocol to make calls between machines. Today, there are no applications or projects without REST API. The World Wide Web itself can be viewed as a rest-based design since it is based on HTTP.

REST API Features:

  • Stateless Client/Server Protocol. This means the client/server do not need to remember any previous state to satisfy it because each HTTP contains all necessary information. The client can run the same response to the same HTTP requests in the future.
  • Data transactions. There are four of them in any HTTP specification and REST system: POST (create), GET (read and consult), PUT (edit) and DELETE.

  • Manipulated from the URL. Objects in REST are manipulated from the URL, which is the sole identifier for each resource in the system. The URL allows access to information in order to edit or delete it, or share the exact location to third parties.
  • Uniform Interface. In order to transfer data, the REST system applies specific data transactions on the resources, making it easier to get a uniform interface that organizes the process with information.
  • Layer System. The REST API has a hierarchical architecture between components, wherein every layer has specific functions in the system.
  • Use of Hypermedia. An extension of hypertext, hypermedia an app development interface’s capacity to provide adequate links in order to run specific actions on data.

Is REST API a winning strategy? Here are three main advantages of using REST for development:

  • Separation between client and server
  • Dependency on type of platform or languages
  • Visibility, scalability, reliability

Separation from the server and data storage improves portability of interface to other types of platforms. It also increases visibility, scalability and reliability, making the apps more flexible to work with. Furthermore, it adapts to the syntax or platforms used. You can have PHP, Java, Node.js or Python servers.

Figuring out a winning API strategy is a great challenge for most companies. First, they need to develop the requirements to start building the actual software. Three or more teams are needed to develop a REST API project.

The modern enterprise needs hundreds to thousands of mobile applications, so the API building process goes on for over a few years with various contractors, consultants and developers. That’s why many companies are running hundreds of internal APIs that lack management, and are hard to discover and use by their partners, existing apps and internal developers. Click here to find out how cloud APIs can help.

API integration challenges

Online services today are interconnected with other systems. To fit in the structure, you need to build integrations and expose your APIs. By doing so, you can interchange information with your trading partners, suppliers and customers. Through API integration, disparate software can work together to attain greater business value. However along with these benefits, there come the API integration challenges.

  1. Technological Complexity. It isn’t simple and easy to elaborate a flawless API integration. You need to have a wide range of tech knowledge and be on top of latest trends. These experts are worth their weight in gold. The challenge comes in finding a knowledgeable and highly skilled developer who is willing to elaborate integration for your system.
  2. Security Risks. One of the main concerns of API integration is security. Data breaches and losses may affect your company’s reputation and finances. They can also affect your customers. Poor integration is an advantage for users with bad intentions. That’s why you need to keep your connection with another system safe.
  3. High Cost and Time Consumption. Elaborating a properly working API integration is a lot of work. Setting up may take a few weeks. That’s why professional developers can be very expensive. A month’s salary may cost you thousands.
  4. Maintenance and Upgrades. When connecting systems, you need to take care of the integration maintenance and upgrading. Otherwise, functional changes can mess up the whole process of data access and control.
  5. Disparate Systems. Various software and API structural types are available and every system has its specific logic. So, every integration will have unique challenges. When integrating multiple platforms, you need to understand that establishing a connection will not have the same speed and difficulty.

A single API integration is not an easy task, even more so are multiple API integrations. As a result, companies only work on a few systems and tend to miss out on other business opportunities. Fortunately, there is a solution to all these API integration challenges.

APIworx create high quality API integrations across internal and external systems. We connect directly and securely to your internal and cloud systems to provide you with a seamless API-based workflow. Our API solutions and integrations offers real-time advantage, unlimited scalability, uptime and low cost. Click here to get your FREE quote now!

Real-time API

From a business point of view, real-time API offers a number of benefits. It encourages innovation and increases potential for partnerships. But, what is it really and how is it used? First, let us define the term real-time. Real-time refers to the ability to respond to something as soon as it happens.

Why should you consider real-time?

  • User experience
  • Accuracy
  • Speed
  • Broadcast
  • Engagement

Because life happens in real-time, your API should also be in real-time. Real-time API allows an application to register for events it is interested in. For instance, you will receive push notifications every time a new customer is added or when the stock price changes. You don’t get the new data on your next query; it is instantly pushed to you.

Here are five reasons why real-time API is great for your business:

  1. Real-time data. With real-time API, you can also enjoy real-time data within your systems. Any changes in data, any interaction between systems, and user interactions with apps and systems can be easily identified.
  2. Faster access to value. Real-time API allows your customers to access data and gain value from it. The faster you can let them access and process data, the faster they can gain business value. So, make sure your customers get the data as soon as possible.
  3. Time factor. Real-time API is required because you need to know if there’s a warp core breach instantly. If the API is not real-time, every event will become an emergency. You won’t be able to take action immediately.
  4. Developer experience and empowerment. Real-time API offers a great developer experience and empowers them to do much more. They will have faster access to your data, so they can reduce code complexity and application processing overhead. Developers will be able to build value into the product and offer real-time experience to users.
  5. Real-time experience of users. For quite some time, people want real-time experiences. They don’t want to wait. Many of the applications they use on a daily basis are already on real-time, including Facebook, Google Docs and Uber. These applications offer a significantly improved user experience, and that’s what they want from your company too.

Get valuable data, share it with your customers, be informed of important events, and improve developer and user experience with real-time API. APIworx creates high quality API integrations across internal and external systems. This global company provides you with real-time advantage and integration between disparate unintegrated systems. Learn more about us here.