Tag Archive for: API Integration

Common Reasons Why Your eCommerce Business Is Losing Customers

Regardless of how hard you work to provide your customers with the most excellent possible services and experiences, there is always the possibility that you may suffer a decrease in customer traffic from time to time. Therefore, you must devote a great deal of effort and resources to understanding why an eCommerce business is losing customers. Only a fraction of consumers are loyal to a particular brand these days. Once they find a better price elsewhere, the remainder of your customers is more than glad to leave you in the dust.

However, it is not just excessive pricing that may drive your consumers into the arms of competitors. There are many reasons that may influence your audience to pick another brand over you.

Why Are You Losing Customers?

Even above and beyond the product or service you are delivering, customer experience is paramount. Maybe your consumers feel neglected by your support staff after having a negative experience with your product. In that case, they will most likely divert their attention to another product that provides a better experience. To increase customer retention, decrease customer churn, and stop losing consumers, you must understand why they abandon your company.

One of the most common causes for consumers to disassociate from a business is if they are neglected. However, you will discover that consumers depart for various reasons if you thoroughly investigate. Here are some common reasons why customers abandon your business and head over to your competitors:

  • You’re Not Providing the Best Customer Experience

Poor customer service is one of the factors that may rapidly turn a customer experience negative. To a consumer, your service staff is an extension of your company. Likewise, if you are not paying attention to your policies and holistic performance, there is a high possibility that you are losing consumers due to your lack of attentiveness.

You’re Not Providing the Best Customer Experience

Providing excellent customer service can attract high-quality consumers to your business. So you must find out how to engage with those customers when they engage with your brand. In today’s society, customers are more concerned than ever before about the kind of service they get, which is preoccupied with the concept of “positive experience.” About 69% of consumers have said that they are loyal to your company because of the customer service they receive.

  • Sales Process Is Not Seamless and Integrated

People now live in a digital world where everything is quick and easy because of technology. It is no longer necessary for clients to wait until they reach home before purchasing on your website. Because of the handy mobile environment, your customers have come to anticipate a more streamlined and straightforward experience wherever and whenever they engage with a brand.

If you fail to bring that to the table, you will lose out on sales opportunities and become a reason why your eCommerce business is losing customers. Likewise, dissatisfied customers are more inclined to express their dissatisfaction on their social media feeds. When this happens, they will leave traces of negative reviews for other potential customers to see. This will hurt your reputation and drive away potential clients.

You’re Not Providing the Best Customer Experience

Investigate your sales techniques critically and check how they match your client’s profile. You must also maintain consistency. Consistency creates business confidence, and you can count on consistent things to perform as expected. Most consumers are concerned about inconsistent service quality, which will ultimately lead them to abandon their purchases.

Luckily, there are many services like eCommerce integration that can improve your sales process. You can also find many publications and resources available that may provide you with ideas. You can learn a lot from those who are at the top in their fields. A different point of view may provide you with some new ideas for optimizing your own sales process.

  • Failing To Deliver Promises

Whether you’re providing physical products or digital services online, there is no difference in the aim to keep your consumers focused on your brand. Likewise, almost every company promises its customers of high-quality products and services. Therefore, if you do not provide your customers with what they expect, they will leave you in favor of someone who can fulfill what they are looking for.

Review your process about how you communicate your process to your audience. Check the customer service you claim to provide and all of the other things you presently offer to your clients. If your promises aren’t practical, you should reconsider taking them out. It’s critical to be upfront with your audience about what they may anticipate from the beginning. Furthermore, if you cannot provide the same results and conveniences as the competition, look hard into the details. Perhaps you need more personnel or a more effective business solution, so there would be no grounds why your eCommerce business is losing customers.

  • Poor Customer Information Retention

You will drive consumers away from your brand if you do not know who they are. It may not be enjoyable for them, particularly when they have to convey the same information until they get it right repeatedly. However, if you are dealing with many consumers, it would be difficult to recall all of the names and information provided by each customer.

Poor Customer Information Retention

To solve this, you may choose to use client management software that saves every customer’s information. It can also keep previous interactions, support inquiries, and other transaction details. With the help of technology, all of which will be readily available at the touch of a button. It frees up your team’s time to concentrate on what they do best, like selling, client engagement, and building customer connections.

  • Skipping To Build A Lasting Relationship

When you complete a sales transaction, it does not automatically imply establishing a deep customer connection. An in-depth relationship requires an emotional connection between a brand and a client. There must be a degree of trust seen as mutually advantageous by both parties. People want to connect with someone they can relate to. So, it is crucial to have minor details that distinguish you from the next salesperson, business, or brand. Building connections is critical to achieving company success, generating customer loyalty, and retaining customers.

  • Your Brand Is Not Memorable

Another common reason your eCommerce business is losing customers is that you fail to become customers’ top of mind. Remember that your competitors engage with your customers by conducting effective social media marketing campaigns and content online. When your consumers see your competitor offering better value and relevance, the more probable it is that they will forget about you and your business.

Therefore, to succeed in today’s crowded marketplace, you must demonstrate that you can provide something other than your product or service. That may include creating a  community where you listen to your audience and react to their comments, among other activities. It is also necessary to update your website, and add blogs or articles that show your thought leadership. Doing these will improve your digital presence and keep you relevant. It will also increase the recall and attractiveness of your brand, both to new consumers and to those who already know you.

Final Thoughts

While you can’t keep every client, make sure that you prevent losing most of them. With the proper marketing and sales process integration in place, you may reduce the chance of your target audience learning more about competitors. Furthermore, it is essential to remember that there is no single route to client retention. It is a mix of well-developed strategies that have been welded into a clear vision and excellent employees that can provide outstanding customer service to customers.

Are you looking for the best strategy to prevent losing orders and customers? At APIWORX, we can help you do better with your growing business. Contact us and take our free assessment today!

The Growing Trend of API Integration as a Service

The term API integration-as-a-service (AIAAS) is relatively new. It is a secure and reliable solution. It can connect applications across various web services and organizations. In addition, it also allows you to deploy integrations without installing new software and hardware or creating a custom code. As a result, many technological trends are driving the rise of API integration as a service.

Growing Trends in AIAAS

  • The Cloud

    The cloud has already replaced the computer and other physical storage systems in keeping personal content. Because of it, we can now access services and our personal preferences from this technology. Consequently, it has become the center of our digital lives.

Internet of Things

  • Internet of Things

    Undoubtedly, the Internet of Things (IoT) is connecting any device with an on/off switch to the Internet. It is a giant network of connected things, such as cellphones, wearable devices, and almost anything you can think of.

  • Big Data 

    Big Data is now moving from a personal aspect to an enterprise level. Many organizations are already abandoning the idea of a single enterprise data warehouse that contains all information. Evidently, they are moving towards multiple systems.

The advances in technology are generating, sharing, and storing enormous amounts of data across various organizations and applications. Thus, data is becoming more disconnected between cloud applications and the website.

Here’s when an integration solution becomes a business saver.

Several companies offer API integration as a service, including APIworx. APIworx creates high-quality API integration across your internal and external systems to get the best results. Moreover, our customized API solutions and integrations provide you with real-time advantage and integration between traditionally disparate unintegrated systems. Designed as a global company, we have cloud-based employees from various locations around the world.

Here are three reasons why you should get API integration as a service from APIworx:

  • Superior customer care

    At APIworx, we understand that APIs are your new business. That’s why we are here to expose your systems, make them available and support them like any mission-critical system.

  • Direct connection

    We directly and securely connect to your internal systems. Additionally, we also make connections with your cloud systems. Hence, we can provide you with a seamless API-based workflow across your extended application ecosystem.

  • Cloud-based and infinitely scalable

    APIworx applications leverage the best technology of the world’s largest cloud infrastructures. We deliver unlimited scalability, uptime, and low cost.

With APIworx, you don’t have to deal with software or hardware. You don’t need programming or any technical skills to use the service. We’ll do it all for you. We have pre-built integrations to the best systems and a wide selection of online service providers. Likewise, our solutions automate various types of repetitive business and social tasks. Learn more about us here.

Integrate these 7 Useful APIs in your Website

Integrating useful APIs in your website helps you get valuable data, share it with your consumers, and be informed of important events. It also improves the user experience. In the new world, your APIs are your business. Exposing your systems and making them available in the most secure way is what you need. APIs allow you to do almost anything that you can imagine online. And, there are hundreds of them to choose from. Some are better than others, and some are definitely more useful.

Useful APIs Must-haves in Your Website

  • Facebook

    Facebook APIs are great time savers. They allow you to sign in to many applications and websites using your Facebook ID. They also allow your app to read and write data to Facebook. Other offers lets you work with Credits, Ads, Chat and other legacy APIs that are no longer actively supported.

  • Twitter

    Following Facebook afterward, Twitter APIs and social media campaigns are also intertwined into its business model. They allow you to create applications that interact virtually with any Twitter feature.


  • YouTube

    YouTube has 2 APIs available – Player and Data. The former allows you to have an embedded player that you can customize within Flash or HTML. The latter lets your application perform operations available on YouTube, such as uploading videos.

  • PayPal

    Operating a worldwide online payment system, PayPal API allows you to easily and securely accept mobile and online payments. It enables your customers to make PayPal and credit card payments in just a few clicks.

  • QuickBooks 

    QuickBooks API makes your customers’ lives easier. It helps connect and integrate QuickBooks data with other business applications easily and quickly.

  • MailChimp 

    MailChimp allows you to send millions of emails every day without hassle. Easily sync your data, import content from various sources, and keep track of your revenue in just a few clicks. It is the ideal API integration for data-driven emails, such as targeted e-commerce and personalized messages.

  • FedEx 

    Take advantage of the peace of mind associated with successful transport. Use FedEx API shipping integration to locate the best rates, track shipments and estimate transit time. You can also save time by automating processes like exchanging information between sources.  

Do you need integration with these applications? We’ve got your back. APIworx offers direct, cloud-based integration and API solutions for these applications tailored to your needs. We handle all the tasks involved in accepting and processing up to hundreds of thousands of API calls. We integrate tightly with your systems, so you can run APIs without servers. Furthermore, we also create REST APIs that you can use to call publicly available services through your system’s available API. To check out more of our integrations, click here.

The Future of Your Business Relies on Efficient API Integration

Recently, there has been an explosion of APIs. Whether you believe it or not, API integration has become an essential part of application development. Furthermore, the future of your business may rely on it. APIs enable power. They create a more open and adaptive future for your business. In addition, they are the difference between minor tweaks in your processes to real innovation. If you want to be more precise with data, innovate and deliver more efficient service, you need efficient API integration.

  • APIs ensure governance 

Customers expect consistency, and that’s what you should offer. As much as possible, you must have consistency in your data models and management. For instance, you have multiple definitions of a customer. You risk alienating developers who expect a standard definition. Moreover, to prevent a disaster from happening in your hands, your staff needs to follow a robust governance model.

  • APIs enable collaboration

API enables collaboration

Collaboration between people and technology is the key to the future of your business. Everything depends on data analytics. In addition, APIs help foster collaboration. With API integration, you don’t have to rewrite the application’s capability. You share its existing service, which is more practical.

Many business owners dismiss the benefits of API in their business. On the contrary, you don’t want to be one of them. For this reason, here are five ways efficient API integration can brighten the future of your company:

  1. Improving site loyalty and conversion rates
  2. Empowering lead generation with social insights
  3. Harnessing remote processing power for business intelligence
  4. Harnessing remote storage
  5. Developing lightweight mobile applications with power and functionality

Do you want to benefit from APIs without worrying about what they are and how they work? We can do that for you! APIworx builds and manages customized API solutions and integrations so that you can operate seamlessly in the cloud. Check out a few of our integrations here. If your application isn’t listed, don’t worry! We can build and manage it for you using our cloud-based API framework.

API Integration Challenges that Businesses Need to Overcome

The influx of software applications and the rising demand for customized products and services call for an unobstructed flow of data. APIs serve as a medium to exchange information between systems and applications. Due to the migration of business services to the cloud, API integration is gaining momentum. Instead of having an internal IT server and staff, APIs stitch together applications available on the internet for quicker time to market and reduced costs.

While APIs transfer data between devices and the cloud,  HTTPS protects data while in transit. The data resting on the client or server is also encrypted. Another way to reduce the possibility of a data breach is developer registration. API keys, unique to every developer, are used to keep track of the devices using the APIs. Random tokens that expire after a given time are also a great way to ensure security.

Challenges of API Integration

  • Security Concerns

Security Concern

Developers find REST (Representational State Transfer) APIs as more agile. Many cloud service providers prefer them because they provide lightweight communication between producers and customers. However, they also come with a set of disadvantages. A number of security concerns arise due to the lesser overall consistency of in-app updates. An effective way to secure REST is through network standards that assign IP addresses that deploy components.

  • Testing

Another API integration challenge is testing as it can be extremely difficult if performed by conventional methods. The implementation can collide with cloud resource mapping. The successful testing of APIs in the cloud is based on “abstraction”, a technique that exposes the features without exposing the implementation. By including component scaling and resource allocation features, it enables a test plan to include cloud-related elements without disturbing the cloud quality of the experience.

REST APIs are scaling high in their implementation by assisting convenient integration and possessing resilience and scalability in cloud applications. They are an affordable and powerful way to use pre-existing applications in the cloud to drive your business.

At APIworx, we make API integration simple and easy. We help automate, optimize and secure your technology driven-processes by making APIs that are easy to set up and maintain. Click here to learn more about our API integration solutions.

8 Facts about APIs that You Should Know

For many businesses, an effective API program is mission-critical. Its inherent value to the user and internal business processes is undeniable. The API industry growing so fast. Therefore, selling your APIs can be your new business model. In addition, they are not only a digital advantage but can also be a great source of revenue.

Things you should know about APIs

  • +25 Million Developers

    Did you know that there are over 25 million developers in the world? They have a lot of decision power and money, too.

  • 3 New Positions 

    A few years ago, these three positions didn’t exist in the job sector. These are API Engineer, API Evangelist, and API Business Development.

  • Employment 

    Today, thousands of employees work in the API market. In addition, AWS alone has 600 open positions.

  • eBay

    Who started all this? Yes, it’s eBay in 2001. Now, over 60% of all listings on the website are added via their APIs.

  • API Start-up 

    The first well-known API start-up was Twilio Cloud Communications in 2008 with pay-as-you-go pricing and volume pricing for all models. Calls are charged 1 to 2 cents, while messages are charged 3 cents.

  • Facebook API 

    Did you know that the Facebook API is for free? Yes, the website takes a cut of in-app payments such as Farmville coins.

  • API as the Product 

    API became THE product in 2006 as started by Amazon web services. Seven years later, a number of companies offered the same.

  • Revenue

    APIs’ potential is huge. Direct and indirect revenues per year could reach over 10 billion dollars.

APIs play a great role in improving your business model. They offer a whole lot of advantages for any kind of company. They are highly beneficial to developers as well, allowing them to communicate with stockholders to update agency systems. However, before you dive into your pricing page and start selling your APIs, consider these questions:

  1. Am I solving a difficult developer problem?
  2. Can I charge money for this value?
  3. Will my team be able to communicate with developers?

Make sure you can solve a difficult problem and provide enough value.  You must also have a team that can handle unique communication requirements before you jump into selling APIs. Learn more about API integration here.

REST API: Is It a Winning API Strategy?

REST API stands for Representational State Transfer Application Program Interface. It relies on stateless, client-server, and cacheable communications protocols. As an architecture style for designing networked applications, it uses a simple HTTP protocol to make calls between machines. Today, there are no applications or projects without REST API, as the World Wide Web itself can be viewed as a rest-based design since it is based on HTTP.

REST API Features

  • Stateless Client/Server Protocol 

    This means the client/server does not need to remember any previous state to satisfy it, that is because each HTTP contains all necessary information. As a result, the client can run the same response to the same HTTP requests in the future.

  • Data transactions 

    There are four of them in any HTTP specification and REST system: POST (create), GET (read and consult), PUT (edit), and DELETE.

  • Manipulated from the URL 

    Objects in REST are manipulated from the URL, which is the sole identifier for each resource in the system. In the same manner, the URL allows access to information in order to edit or delete it or share the exact location with third parties.

  • Uniform Interface 

In order to transfer data, the REST system applies specific data transactions on the resources. Subsequently, making it easier to get a uniform interface that organizes the process with information.

Uniform Interface

  • Layer System 

    The REST API has a hierarchical architecture between components. Hence, every layer has specific functions in the system.

  • Use of Hypermedia

    An extension of hypertext, hypermedia is an app development interface’s capacity to provide adequate links in order to run specific actions on data.

What Makes REST API a Winning Strategy

Here are three main advantages of using REST for development:

  • The separation between client and server
  • Dependency on type of platform or languages
  • Visibility, scalability, reliability

Separation from the server and data storage improves the portability of the interface to other types of platforms, likewise, it also increases visibility, scalability, and reliability, making the apps more flexible to work with. Furthermore, it adapts to the syntax or platforms used. You can have PHP, Java, Node.js, or Python servers.

Figuring out a winning API strategy is a great challenge for most companies, they need to develop the requirements to start building the actual software. A company needs three or more teams to develop a REST API project.

The modern enterprise needs hundreds to thousands of mobile applications, so the API building process goes on for over a few years with various contractors, consultants, and developers. That’s why many companies are running hundreds of internal APIs that lack management. These are hard to discover and use by their partners, existing apps, and internal developers.

If you want to learn more, click here to find out how cloud APIs can help.

5 API Integration Challenges and How to Avoid Them

Online services today are interconnected with other systems. To fit in the structure, you need to build integrations and expose your APIs. By doing so, you can interchange information with your trading partners, suppliers, and customers. Through API integration, disparate software can work together to attain greater business value. However, along with these benefits, there come the API integration challenges.

API Integration Challenges You Can Encounter

  • Technological Complexity

It isn’t simple and easy to elaborate a flawless API integration. You need to have a wide range of tech knowledge and be on top of the latest trends. These experts are worth their weight in gold. Furthermore, the challenge comes in finding a knowledgeable and highly skilled developer. Similarly, it should be someone who is willing to elaborate integration for your system.

  • Security Risks

One of the main concerns of API integration is security. Data breaches and losses may affect your company’s reputation and finances. Likewise, they can also affect your customers. Poor integration is an advantage for users with bad intentions. Nonetheless, that is why you need to keep your connection with another system safe.

  • High Cost and Time Consumption

Elaborating on a properly working API integration is a lot of work. Setting up may take a few weeks. That’s why professional developers can be very expensive. A month’s salary may cost you thousands.

High Cost and Time Maintenance

  • Maintenance and Upgrades

When connecting systems, you need to take care of the integration maintenance and upgrading. Otherwise, functional changes can mess up the whole process of data access and control.

  • Disparate Systems

Various software and API structural types are available and every system has its specific logic. So, every integration will have unique challenges. When integrating multiple platforms, you need to understand that establishing a connection will not have the same speed and difficulty.

Final Thoughts

Single API integration is not an easy task, even more so are multiple API integrations. As a result, companies only work on a few systems. They tend to miss out on other business opportunities. Fortunately, there is a solution to all these API integration challenges.


APIworx creates high-quality API integrations across internal and external systems. We connect directly and securely to your internal and cloud systems to provide you with a seamless API-based workflow. Our API solutions and integrations offer a real-time advantage, unlimited scalability, uptime, and low cost. Click here to get your FREE quote now!

5 Reasons Why Real-Time API Is Great for Business

From a business point of view, real-time API offers a number of benefits. It encourages innovation and increases the potential for partnerships. First, let us define the term real-time. Real-time refers to the ability to respond to something as soon as it happens.

Why should you consider real-time?

  • User experience
  • Accuracy
  • Speed
  • Broadcast
  • Engagement

Because life happens in real-time, your API should also be in real-time. Using it allows an application to register for interesting events. For instance, you will receive push notifications every time a new customer is added or when the stock price changes. Moreover, you don’t get the new data on your next query; it is instantly pushed to you.

Reasons Why Using Real-time API Benefits Your Business

Here are five reasons why real-time API is great for your business:

1. Real-time data

With real-time API, you can also enjoy accurate data as it happens within your systems. Any changes in data, any interaction between systems, and user interactions with apps and systems can be easily identified.

Real-Time Data

2. Faster access to value

Real-time API allows your customers to access data and gain value from it. The faster you can let them access and process data, the faster they can gain business value. So, make sure your customers get the data as soon as possible.

3. Time factor

Real-time API is required because you need to know if there’s a warp core breach instantly. If it is not in real-time, every event will become an emergency. You won’t be able to take action immediately.

4. Developer experience and empowerment

Real-time API offers a great developer experience and empowers them to do much more. They will have faster access to your data, so they can reduce code complexity and application processing overhead. Furthermore, developers will be able to build value into the product and offer a real-time experience to users.

5. Real-time experience of users

For quite some time, people want real-time experiences. They don’t want to wait. Many of the applications they use on a daily basis are already in real-time, including Facebook, Google Docs, and Uber. These applications offer a significantly improved user experience, and that’s what they want from your company too.


Get valuable data, share it with your customers, get on top of important events, and improve developer and user experience with real-time API. APIworx creates high-quality API integrations across internal and external systems. This global company provides you with real-time advantage and integration between disparate unintegrated systems. Learn more about us here.