DIY Developer Guide: Building Custom Integrations for Brandwise

Overview

Brandwise is a B2B sales platform built for agencies, brands, and suppliers to manage orders, inventory, and customer relationships. Using Brandwise APIs, businesses can automate order flows, sync customer data, and streamline backend operations with external systems like ERPs, CRMs, and marketplaces.

This guide outlines how to build secure and scalable Brandwise integrations to maximize efficiency and accuracy across your operations.

Prerequisites

  • Access to Brandwise Developer API documentation

  • API credentials (API Key, Client ID, Client Secret)

  • Familiarity with:

    • RESTful APIs

    • OAuth 2.0 Authentication

    • JSON data structures

  • Tools: Postman, Swagger, Node.js, Python, or custom HTTP clients

Step 1: Authentication

Brandwise uses OAuth 2.0 for secure API access. You must obtain an access token before making API calls.

Example: Request an Access Token

http
POST https://auth.brandwise.com/oauth2/token
Content-Type: application/x-www-form-urlencoded


grant_type=client_credentials
&client_id=YOUR_CLIENT_ID
&client_secret=YOUR_CLIENT_SECRET

Use the access_token returned in the header of your API requests.

Step 2: Data Mapping and Discovery

Common Data Objects:

  • Customers

  • Products

  • Orders

  • Inventory

  • Sales Reps

Process:

  • Identify which Brandwise API endpoints match your data needs.

  • Map external fields (ERP, CRM, etc.) to Brandwise fields.

  • Confirm required versus optional fields for each object.

Be careful with:

  • Parent-child relationships (orders and line items)

  • Unique identifiers (e.g., Customer ID, Product SKU)

Step 3: Building the Integration Flow

Integration Patterns:

  • Inbound: Create customers, add new orders, update products.

  • Outbound: Fetch order history, customer records, and inventory levels.

Example: Creating a Customer

json
POST /api/v1/customers
{
"name": "Best Retailer",
"email": "contact@bestretailer.com",
"phone": "555-6789",
"address": {
"street": "456 Broadway",
"city": "New York",
"state": "NY",
"zip": "10012"
}
}

Example: Fetching Open Orders

http
GET /api/v1/orders?status=open
Authorization: Bearer YOUR_ACCESS_TOKEN

Step 4: Error Handling and Pagination

Error Handling:

  • Watch for 4xx client and 5xx server error codes.

  • Implement retry logic for temporary issues.

  • Log errors with full context (payload, endpoint, timestamp).

Pagination:
If responses are paginated, continue fetching using ?page and ?pageSize parameters:

bash
GET /api/v1/customers?page=2&pageSize=100

Step 5: Testing and Validation

  • Test all endpoints manually using Postman or Swagger.

  • Validate required fields, correct formats, and business logic.

  • Perform volume testing to ensure the integration handles large datasets.

Step 6: Deployment and Security

  • Store API credentials securely (e.g., AWS Secrets Manager).

  • Always encrypt API traffic (TLS 1.2+).

  • Implement access logging and alerting for failed API calls.

Step 7: Maintenance and Monitoring

  • Monitor Brandwise API updates for any changes.

  • Track API call success rates and average response times.

  • Set up alerts for sync errors, token expiration, or API downtime.

Optional Enhancements

  • Build custom dashboards to track order sync status.

  • Use middleware (like Zapier, Workato, or n8n) for simplified integrations.

  • Set up webhook listeners (if supported) for real-time data flow.

Summary

Creating robust Brandwise integrations allows businesses to automate customer management, order processing, and inventory updates. Following best practices in authentication, mapping, and monitoring will ensure your integration is secure, scalable, and reliable.

By mastering Brandwise integrations, you can connect your systems seamlessly and boost operational efficiency across your business.

Apiworx is dedicated to helping eCommerce businesses scale faster than ever possible before by streamlining and managing complex OmniChannel data flows, we save our customers time and money, allowing them to scale their businesses faster and more effectively.  We focus on automation and integration of often-overlooked back-office systems and processes such as order and inventory management.   We work with major partners in the industry and build best-in-breed automation and integration solutions.