API Integration

Today, optimization and elimination of eCommerce bottlenecks requires an understanding of complicated
digital landscape and processes. Whether its user behavior, technological changes,
or preconceived consumer expectations, eCommerce platforms can face numerous
bottlenecks that could halt the growth rate.
That said, the continuous adaptability to interactive environments and the relentless
boost in internet users has paved the way for a new age of eCommerce growth. It is
uncharted territory for startup eCommerce platforms that have to resolve a variety
of bottlenecks to stay competitive.
Availability and Functionality Bottlenecks
Once you move past the foundational infrastructure of an eCommerce site, there
are particular functionality bottlenecks that shoppers often run into:

eCommerce Bottleneck #1 – JavaScript Errors
Primarily, there is (almost) always something wrong on the eCommerce front-end
side. Though mostly, the nature of JavaScript errors is mainly due to the non-
availability of logs. However, to eliminate this bottleneck, assess the shoppers’
exceptions and experiences in respective browsers to get a complete picture of
JavaScript errors. You can categorize troubleshooting errors by channel, transaction,
name, or other customized elements that you might deem necessary.

eCommerce Bottleneck #2 – Non-existent Error Alerts
Often, eCommerce businesses don’t have a reliable setup to receive error alerts.
Hence, you get a limited total number of metrics, which makes integration of other
features not as flawless as your expectations. Ideally, you should have a dedicated
alert system to notify you about different types of errors.
It is vital to understand that setting up error notification alerts on your eCommerce
platform’s valuable clicks and user flows can make all the difference. The error
alerts refer to crucial click paths throughout the broken aspects of your website.

eCommerce Bottleneck #3 – Non-validation of Essential Transactions
No validation of key transactions leads to extraneous bottleneck functionality issues
for an eCommerce platform. You could practically stimulate user interactions and
traffic (i.e., checkout and browse-to-purchase) to make sure all systems are
functional before a product sale or launch. Your objective is to detect and cut
customer-centric issues in infrastructure layers and your site’s underlying backend.

eCommerce Bottleneck #4 -SLAs (Service-level Agreements)
Several eCommerce platforms fail to track uptime accurately. Therefore, build the
foundational uptime for your eCommerce website with SLA reports. These reports
will help you keep an eye on cumulative uptime (daily, monthly, or annually)
cadence. It will also make it easier to communicate the data to stakeholders, team
members, customer base, or business partners.
Speed Bottlenecks
Now that you are aware of the functionality bottlenecks, your next move is to
ensure your platform is not slow and eliminate low bounce rate:

eCommerce Bottleneck #5 – Front-end Load Speed
The most common bottleneck is arguably the slow loading speed on your
eCommerce platform. The right course of action would be to pinpoint the slowest
page loads and check the top bottlenecks throughout the shopping experience.
Leverage histograms and percentiles to paint an analytical picture of what is going
through your customer base. If you use obsolete tech tools, you won’t be able to
analyze an individual set of pages with skew averages. Furthermore, execute a
customized targeting of your website’s most vital pages (i.e., payment or shopping
cart) to concentrate your efforts on the pages that have a high impact on speed.

eCommerce Bottleneck #6 – Non-optimized and Unconfirmed Front-end Code
Sluggish front-end execution can become a nightmare for an eCommerce platform.
Mostly, it happens due to blocking JavaScript or non-optimized AJAX calls. If you
want to triage these problems, you need to confirm that your minor or significant
alternations improve the overall shopping experience. You can review historical data
to identify bottlenecks and instantly quantify your engineering-based improvements
with an unbiased and unprejudiced approach.

eCommerce Bottleneck #7 – Non-configured Apdex score
Apdex score is an industry-standard that measures the satisfaction of online users
with your website’s pre-defined response mechanism. It offers an overview of
eCommerce businesses to look at their shoppers’ satisfaction level through a
straightforward SLA solution.
eCommerce platforms cannot have an “ignorance is a bliss” mindset. You need to
be aware of numerous users’ satisfaction parameters that may impact the future
growth rate. Therefore, set up the right Apdex threshold to compare the
responsiveness of your customers’ expectations. Subsequently, you can improve
the current benchmark of your shoppers’ satisfaction.

eCommerce Bottleneck #8 – Mismanaged Page Bloat
One of the common reasons for slow load speed is related to the burgeoning web
page size. Whether its images or media, the bloated index can cause a lot of issues.
You need to make a comparative analysis throughout session traces to find out the
time it takes for shoppers to load pages (i.e., asset loading and executing of
JavaScript). You need to review the bloated index issues right down to individual

eCommerce Bottleneck #9 -Slowness from Third-Party JavaScript
The mismanaged index is not the only cause of bloated pages. Integrated SEO tags
or third-party APIs such as payment gateways, ERP databases, tracking, analytics,
and social parameters can also result in bloated pages.
To avoid these performance bottlenecks, you might have to disable features that
impact website performance, breakages, or delays. Simultaneously, find out the
right third-party JavaScript culprit. Consequently, you will be able to get the value of
stacks instead of the incurred cost of page load.

What about Mobile eCommerce Bottlenecks?
Alternatively, many metrics can affect the mobile compatibility of your eCommerce
platform. Whether its users’ shopping experience or quality of service level, make
sure the availability of mobile app comes with tracking without unexpected
Apart from mobile slowness, crashes, or errors, make sure to evaluate crash
occurrences. You will need a crash analysis to find the crash occurrences over a
short or extended period. A powerful analytical tool can filter high-crash
occurrences down the last detail. Also, segment the individual and collective
customer’s crashes.

Whether it is a functional, speed, or mobile eCommerce bottleneck, there are long-
term consequences for the platform’s performance and growth in the foreseeable
future. Realistically, the growth rate of an eCommerce platform is not synonymous
with optimizing everything.
Every eCommerce model ultimately has to bear the burden of a few bottleneck
issues. The solution, however, is not to opt for short-term or quick solutions.
Instead, devise a practical strategy targeted towards specific bottlenecks that
hinder the growth most.
The key to maintaining your contemporary eCommerce growth depends on how you
utilize resources that would eventually create more opportunities for a huge scale-
up. From identifying bottlenecks to executing strategy, everyone has to be on the
same page to increase growth chances.

Check out APIWORX to help get rid of your integration bottlenecks!

Selling APIs

For many businesses, an effective API program is mission critical. Its inherent value to the user and internal business processes is undeniable. With the API industry growing so fast, selling your APIs can be your new business model. They are not only a digital advantage but can also be a great source of revenue. Here are a few things you should know about selling APIs:

  • +25 Million Developers. Did you know that there are over 25 million developers in the world? They have a lot of decision power and money, too.
  • 3 New Positions. A few years ago, these three positions didn’t exist in the job sector: API Engineer, API Evangelist and API Business Development.
  • Employment. Today, thousands of employees work in the API market. AWS alone has 600 open positions.
  • eBay. Who started all this? Yes, it’s eBay in 2001. Now, over 60% of all listings in the website are added via their APIs.
  • API Start-up. The first well-known API start-up was Twilio Cloud Communications in 2008 with pay-as-you-go pricing and volume pricing for all models. Calls are charged 1 to 2 cents, while messages are charged 3 cents.
  • Facebook API. Did you know that the Facebook API is for free? Yes, the website takes a cut of in-app payments such as Farmville coins.
  • API as the Product. API became THE product in 2006 as started by Amazon web services. Seven years later, a number of companies offered the same.
  • Revenue. APIs potential is huge. Direct and indirect revenues per year could reach over 10 billion dollars.

APIs play a great role in improving your business model. They offer a whole lot of advantages for any kind of company. They are highly beneficial to developers as well, allowing them to communicate with stockholders to update agency systems. But, before you dive into your pricing page and start selling your APIs, consider these questions:

  1. Am I solving a difficult developer problem?
  2. Can I charge money for this value?
  3. Will my team be able to communicate with developers?

Make sure you can solve a difficult problem, provide enough value and have a team who can handle unique communication requirements before you jump into selling APIs. Learn more about API integration here.


REST API stands for Representational State Transfer Application Program Interface, and relies on stateless, client-server and cacheable communications protocol. As an architecture style for designing networked applications, it uses a simple HTTP protocol to make calls between machines. Today, there are no applications or projects without REST API. The World Wide Web itself can be viewed as a rest-based design since it is based on HTTP.

REST API Features:

  • Stateless Client/Server Protocol. This means the client/server do not need to remember any previous state to satisfy it because each HTTP contains all necessary information. The client can run the same response to the same HTTP requests in the future.
  • Data transactions. There are four of them in any HTTP specification and REST system: POST (create), GET (read and consult), PUT (edit) and DELETE.

  • Manipulated from the URL. Objects in REST are manipulated from the URL, which is the sole identifier for each resource in the system. The URL allows access to information in order to edit or delete it, or share the exact location to third parties.
  • Uniform Interface. In order to transfer data, the REST system applies specific data transactions on the resources, making it easier to get a uniform interface that organizes the process with information.
  • Layer System. The REST API has a hierarchical architecture between components, wherein every layer has specific functions in the system.
  • Use of Hypermedia. An extension of hypertext, hypermedia an app development interface’s capacity to provide adequate links in order to run specific actions on data.

Is REST API a winning strategy? Here are three main advantages of using REST for development:

  • Separation between client and server
  • Dependency on type of platform or languages
  • Visibility, scalability, reliability

Separation from the server and data storage improves portability of interface to other types of platforms. It also increases visibility, scalability and reliability, making the apps more flexible to work with. Furthermore, it adapts to the syntax or platforms used. You can have PHP, Java, Node.js or Python servers.

Figuring out a winning API strategy is a great challenge for most companies. First, they need to develop the requirements to start building the actual software. Three or more teams are needed to develop a REST API project.

The modern enterprise needs hundreds to thousands of mobile applications, so the API building process goes on for over a few years with various contractors, consultants and developers. That’s why many companies are running hundreds of internal APIs that lack management, and are hard to discover and use by their partners, existing apps and internal developers. Click here to find out how cloud APIs can help.

API integration challenges

Online services today are interconnected with other systems. To fit in the structure, you need to build integrations and expose your APIs. By doing so, you can interchange information with your trading partners, suppliers and customers. Through API integration, disparate software can work together to attain greater business value. However along with these benefits, there come the API integration challenges.

  1. Technological Complexity. It isn’t simple and easy to elaborate a flawless API integration. You need to have a wide range of tech knowledge and be on top of latest trends. These experts are worth their weight in gold. The challenge comes in finding a knowledgeable and highly skilled developer who is willing to elaborate integration for your system.
  2. Security Risks. One of the main concerns of API integration is security. Data breaches and losses may affect your company’s reputation and finances. They can also affect your customers. Poor integration is an advantage for users with bad intentions. That’s why you need to keep your connection with another system safe.
  3. High Cost and Time Consumption. Elaborating a properly working API integration is a lot of work. Setting up may take a few weeks. That’s why professional developers can be very expensive. A month’s salary may cost you thousands.
  4. Maintenance and Upgrades. When connecting systems, you need to take care of the integration maintenance and upgrading. Otherwise, functional changes can mess up the whole process of data access and control.
  5. Disparate Systems. Various software and API structural types are available and every system has its specific logic. So, every integration will have unique challenges. When integrating multiple platforms, you need to understand that establishing a connection will not have the same speed and difficulty.

A single API integration is not an easy task, even more so are multiple API integrations. As a result, companies only work on a few systems and tend to miss out on other business opportunities. Fortunately, there is a solution to all these API integration challenges.

APIworx create high quality API integrations across internal and external systems. We connect directly and securely to your internal and cloud systems to provide you with a seamless API-based workflow. Our API solutions and integrations offers real-time advantage, unlimited scalability, uptime and low cost. Click here to get your FREE quote now!

Real-time API

From a business point of view, real-time API offers a number of benefits. It encourages innovation and increases potential for partnerships. But, what is it really and how is it used? First, let us define the term real-time. Real-time refers to the ability to respond to something as soon as it happens.

Why should you consider real-time?

  • User experience
  • Accuracy
  • Speed
  • Broadcast
  • Engagement

Because life happens in real-time, your API should also be in real-time. Real-time API allows an application to register for events it is interested in. For instance, you will receive push notifications every time a new customer is added or when the stock price changes. You don’t get the new data on your next query; it is instantly pushed to you.

Here are five reasons why real-time API is great for your business:

  1. Real-time data. With real-time API, you can also enjoy real-time data within your systems. Any changes in data, any interaction between systems, and user interactions with apps and systems can be easily identified.
  2. Faster access to value. Real-time API allows your customers to access data and gain value from it. The faster you can let them access and process data, the faster they can gain business value. So, make sure your customers get the data as soon as possible.
  3. Time factor. Real-time API is required because you need to know if there’s a warp core breach instantly. If the API is not real-time, every event will become an emergency. You won’t be able to take action immediately.
  4. Developer experience and empowerment. Real-time API offers a great developer experience and empowers them to do much more. They will have faster access to your data, so they can reduce code complexity and application processing overhead. Developers will be able to build value into the product and offer real-time experience to users.
  5. Real-time experience of users. For quite some time, people want real-time experiences. They don’t want to wait. Many of the applications they use on a daily basis are already on real-time, including Facebook, Google Docs and Uber. These applications offer a significantly improved user experience, and that’s what they want from your company too.

Get valuable data, share it with your customers, be informed of important events, and improve developer and user experience with real-time API. APIworx creates high quality API integrations across internal and external systems. This global company provides you with real-time advantage and integration between disparate unintegrated systems. Learn more about us here.

OROCommerce has announced it’s newest technology partner.  APIWORX for Advanced Cloud Integration Needs!

For nearly a decade, APIWorx has been building, operating, and supporting custom API and direct cloud integrations at any scale. In 2016 they have expanded globally to support complex package integrations for mid-market and upper mid-market organizations.

As a highly experienced integrator and API-as-a-service provider, APIWorx can create tailor-made APIs to enable applications to access data, business logic, and functionality from any customer backend system including CRM, ERP, accounting or marketing solutions, and similar. APIWorx has successfully implemented integrations for Zendesk, Google Analytics, Tableau, Amazon AWS, PayPal, MailChimp, UPS, Microsoft Dynamics, Oracle, Akeneo and many others.

As OroCommerce’s Technology partner, APIWorx will be providing fully managed integration capabilities for Oro installations and act as a one-stop-shop for OroCommerce integrations.

For our customers, APIWorx can create REST APIs that can be used by mobile and web applications to call publicly available services through the already existing system APIs.

APIWorx sees many common workflows with OroCommerce, which will ensure even more seamless workflows between cloud and on-premise apps. And because OroCommerce entered a huge upside market, APIWorx is pleased to join us in that growth.

‘OroCommerce is clearly positioned as a leader in the growing B2B eCommerce market, we’re thrilled to partner with them. Our integration platform will provide seamless integration services to over 100 other applications immediately’ claimed Mike Grabert, the company’s CTO.

By building and deploying customized API integrations and delivering them as a service, APIWorx enables companies to easily connect Oro and hundreds of other applications. We believe this will help any company looking to leverage managed API connectivity streamline their business operations and enhance performance.