BlogAboutSupportSign In
    All case studies

    Multi-Channel Marketplace

    Network Cabling & Infrastructure Company

    Network Cabling & Infrastructure

    The challenge

    The company, a professional-grade ethernet cable and networking supply brand, sells through Amazon at significant volume and needed an enhanced Amazon–Brightpearl connector to handle their specific requirements. Their product catalog complexity — including bundles, multi-pack configurations, and high order volume — exceeded what a standard connector could manage without manual intervention.

    What we built

    • Enhanced the Amazon–Brightpearl connector to handle The company's catalog complexity, including product bundles and multi-pack SKU logic
    • Automated Amazon marketplace order ingestion into Brightpearl for unified order management and fulfillment processing
    • Configured bundle decomposition logic so Amazon bundle orders were correctly mapped to component inventory in Brightpearl
    • Implemented high-throughput order processing to handle peak volume periods without queue backlogs or processing delays
    • Automated Amazon inventory quantity updates from Brightpearl to prevent overselling during high-demand periods

    The outcome

    • Amazon orders processed through Brightpearl automatically at full volume, eliminating manual order entry and processing
    • Bundle and multi-pack orders were handled correctly, with accurate inventory deduction at the component level
    • Inventory levels on Amazon remained synchronized with Brightpearl, reducing oversell incidents during peak demand
    • The company's operations team gained capacity to grow Amazon sales volume without increasing order management headcount

    More customer stories

    Ready to connect your systems?

    APIWORX handles the entire integration — from design to monitoring — so your team can focus on the business.