Italian Food & Lifestyle DTC Brand

The challenge

The company, the Italian food and lifestyle brand founded by celebrity chef Giada De Laurentiis, operates a curated DTC product line that demands precise inventory management to match seasonal demand cycles and limited-edition product launches. Their team used Inventory Planner for demand forecasting and reorder recommendations, and Fulfil.io as their ERP and OMS — but the two systems operated independently, forcing buyers to manually translate forecasting outputs into purchasing actions inside Fulfil.io. They needed these systems connected so that forecasting intelligence could directly inform purchasing and inventory operations without manual re-entry.

What we built

• Integrated Inventory Planner with Fulfil.io, creating an automated data bridge between demand forecasting outputs and ERP purchasing workflows
• Configured the sync of inventory levels and sales velocity data from Fulfil.io into Inventory Planner to ensure forecasts are based on current operational data
• Automated the transfer of reorder recommendations from Inventory Planner into Fulfil.io purchase order workflows, reducing the manual step between insight and action
• Validated product and variant mapping between both platforms to ensure forecasting recommendations align correctly with Fulfil.io SKUs and vendor records
• Built a reliable data refresh cadence to keep inventory and sales data current across both systems in near real time

The outcome

• Eliminated manual translation of inventory forecasts into purchase orders, enabling buyers to act on recommendations directly within Fulfil.io
• Improved purchasing accuracy by ensuring reorder decisions are grounded in live inventory and sales velocity data from the ERP
• Enabled the The company team to manage seasonal and limited-edition product launches with greater confidence in their inventory positioning
• Reduced the operational risk of stockouts and excess inventory by tightening the loop between forecasting and procurement execution