The challenge
The company operates a lifestyle apparel and accessories brand across two fundamentally different sales channels simultaneously: Amazon Vendor Central, where they sell wholesale to Amazon as a first-party supplier with EDI compliance requirements, and Shopify, where they sell direct-to-consumer. Managing both channels through Brightpearl required integrations built to handle the distinct operational logic of each — DTC order automation on one side and Vendor Central EDI and purchase order compliance on the other — without creating inventory conflicts or data inconsistencies.
What we built
- Integrated Shopify with Brightpearl to automate DTC order ingestion, inventory sync, and customer record management across the direct-to-consumer channel
- Connected Amazon Vendor Central to Brightpearl, enabling automated receipt and processing of Amazon purchase orders within the OMS
- Built EDI compliance handling for the Vendor Central connection, supporting the structured order acknowledgment, advance ship notice (ASN), and invoicing workflows Amazon requires of first-party vendors
- Configured unified inventory management within Brightpearl so stock levels are maintained accurately across both Shopify DTC and Vendor Central wholesale demand
- Automated order flow and status updates across all three platforms, giving the The company operations team a single operational hub in Brightpearl
The outcome
- Unified DTC and wholesale operations within Brightpearl, eliminating the need to manage each channel in isolation
- Achieved EDI compliance with Amazon Vendor Central requirements, reducing the risk of purchase order errors and chargeback exposure
- Maintained inventory accuracy across both Shopify and Amazon Vendor Central channels from a single Brightpearl record
- Enabled The company to scale both channels independently without adding operational complexity or headcount