SFPSeller Fulfilled Prime
An Amazon program allowing qualified sellers to display the Prime badge on orders they fulfill themselves — without using FBA — by meeting Amazon's strict two-day delivery, cancellation rate, and tracking requirements. SFP gives brands Prime visibility while maintaining control of their own fulfillment operation.
Why SFP (Seller Fulfilled Prime) matters in B2B integration
SFP (Seller Fulfilled Prime) is part of the fulfillment & logistics vocabulary that operators, IT leaders, and integration architects use when scoping ecommerce, ERP, EDI, and fulfillment projects. APIWORX integrates 200+ systems across this landscape — if SFP (Seller Fulfilled Prime) touches your stack, we can help you connect it without custom code.
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