Entity Directory
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+14.7%
184,291
Total Entities
Across 15 entity types
+8.1%
34,219
Customers
Deduplicated profiles
+15.6%
58,432
Orders
All channels unified
+11.2%
41,208
Invoices
AR/AP lifecycle
+3.2%
12,847
Products
Canonical catalog
+18.4%
22,150
Shipments
Carrier tracking unified
+6.3%
8,420
Contacts
Individual profiles
+1.8%
94.2%
Normalization
Schema coverage
Data Health Overview
Source Connectivity
6/6 sources connected
Sync Freshness
Last sync: 2 min ago
Schema Normalization
94.2% fields mapped
Entity Match Confidence
87% cross-system match
Error Rate
0.3% of recent syncs
Attention Needed5 items
2 sources have stale syncs
BigCommerce & Custom ERP API last synced 4+ hours ago
Product normalization failed for 14 records
Missing required fields: category, weight
1 connector has missing company mappings
Sage Intacct company records missing tax_id field
Customer duplicates detected across 2 systems
12 potential duplicates between Shopify and HubSpot
Inventory feed last updated 9 hours ago
Custom ERP API inventory sync is behind schedule
Entity Growth & Sync Activity
orders
customers
inventory
products
companies
Entity Distribution
130.8k
Total
Orders
58,43244.7%
Customers
34,21926.2%
Inventory
18,42014.1%
Products
12,8479.8%
Companies
6,9295.3%
Source Coverage & Contribution
Shopify
Records48,200
Last Sync2 min ago
FreshnessLive
Normalization97%
CustomersOrdersProductsInventory
NetSuite
Records38,100
Last Sync8 min ago
FreshnessLive
Normalization96%
CustomersOrdersProductsCompaniesInventory
Sage Intacct
Records22,400
Last Sync15 min ago
FreshnessRecent
Normalization88%
CompaniesOrdersCustomers
BigCommerce
Records18,900
Last Sync4 hours ago
FreshnessStale
Normalization92%
ProductsOrdersCustomersInventory
HubSpot
Records9,800
Last Sync22 min ago
FreshnessLive
Normalization94%
CustomersCompanies
Custom ERP API
Records5,447
Last Sync9 hours ago
FreshnessStale
Normalization79%
InventoryProductsCompanies
Entity Quality Insights
47
Duplicate Records
Across 3 entity types
23
Unmapped Entities
Missing field mappings
156
Pending Normalization
In processing queue
28,419
Cross-System Matched
Successfully linked
91.4%
Data Confidence
Weighted quality score
3
Schema Changes
Detected in last 7 days
Recent Unified Records
(20 records)| Entity Type | Unified Name / ID | Source System | Last Updated | Status | Confidence |
|---|---|---|---|---|---|
|
Customer
|
Acme Supply Co. |
ShopifyNetSuite
|
5 min ago | Healthy | 98% |
|
Order
|
#10482 |
Shopify
|
2 min ago | Synced | 100% |
|
Invoice
|
INV-20248 |
Sage Intacct
|
45 min ago | Synced | 100% |
|
Payment
|
PMT-8840 |
Sage Intacct
|
30 min ago | Synced | 100% |
|
Shipment
|
1Z999AA1012345 |
ShipStation
|
10 min ago | Synced | 100% |
|
Product
|
SKU-4829 — Industrial Valve |
BigCommerceCustom ERP
|
12 min ago | Warning | 84% |
|
Customer
|
BrightPath Logistics |
HubSpotSage Intacct
|
18 min ago | Healthy | 96% |
|
Inventory
|
WH-East / SKU-1120 |
NetSuite
|
8 min ago | Synced | 100% |
|
Contact
|
Sarah Chen |
HubSpotNetSuite
|
10 min ago | Healthy | 97% |
|
Company
|
TerraFirm Holdings |
Sage IntacctHubSpot
|
1 hour ago | Healthy | 92% |
Showing 1–10 of 20
Unified Schema Coverage
15 entities · 206 fieldsEntity Models Normalized
15 / 15
Total Fields Mapped
206
Fields Missing by Source
14
Entity Relationships
36 linked
Order-to-Cash Lifecycle
CustomersQuotesOrdersInvoicesPaymentsShipmentsReturns
Fields Missing by Source
Sage Intacct3 missing
tax_idpayment_termstags[]Custom ERP API4 missing
categoryweightvariants[]addresses[]BigCommerce2 missing
companycontacts[]HubSpot3 missing
skuinventory_idquantity_availableEntity Schema Reference