Trends that Shaped eCommerce in 2022
Trends that Shaped eCommerce in 2022
eCommerce has seen some amazing changes over the course of the past decade. It’s gone from being a niche industry to something that touches almost every aspect of our lives. Thankfully, 2022 has brought with it even more exciting developments for eCommerce. Here are some of our favorite trends from this year that will continue shaping our future.
Retail Became Omnichannel
You might think that the concept of an “omnichannel” retail experience is nothing new, but it’s actually a fairly recent development.
The term was first used in 2000 by former Wal-Mart executive Ron Johnson to describe Walmart’s approach to integrating its physical store with its eCommerce platform and social media presence, and it’s still a popular buzzword today.
In 2022, omnichannel retail became more than just a buzzword—it became standard practice for big retailers like Amazon and Walmart, who both made significant investments in their online platforms while also expanding their physical footprints with pop-up stores, grocery pickup locations and even pickup lockers at train stations.
This integration has led to greater customer data: brands can now learn from not only what people buy but where they turn when choosing between different shopping experiences (e.g., in-store vs online). This has enabled them to personalize user experiences across all channels by using predictive analytics on customer preferences for everything from products sold on every channel through which payment method should be offered as well as other elements such as product recommendations on social media accounts or text messages sent via smartphones during checkout that offer discounts at nearby locations based on what items were recently purchased at a home location such as last night’s dinner ingredients or even toilet paper brand preference based upon past purchases!
Customer Experience is the Key to Success
Customer experience is more important than ever. Every business knows this, but few are doing it right. The new brand is customer experience. The new marketing is customer experience. The new business model is customer experience. And finally, it’s also your competitive advantage—which means there’s no excuse for not being good at it!
Automation Accelerated the Adoption
Automation is the key to success in eCommerce. It’s also the key to customer experience, omnichannel selling, and growth.
In 2022, automation became a game-changer for eCommerce companies as they began adopting it at an accelerated rate due to advances in artificial intelligence (AI) and machine learning technology. Automation enables businesses to automate repetitive tasks such as bulk listing or product updates across multiple channels with minimal human intervention—ensuring better efficiency and accuracy, especially when maintaining thousands of SKUs across numerous marketplaces and web stores.
As a result of this trend, we expect automation adoption rates will continue increasing over time as more merchants realize its value for both small and large businesses alike.
Video Content and Live-Shopping
In 2022, video content and live-shopping became the hot new thing. People are more engaged with videos than static images or text, and they’re more effective at getting your message across. They’re also shareable—just look at that time you posted your daughter’s recital on Facebook and all of her friends commented on it! And it turns out that creating video content is much easier than producing written copy or photos. You can use it in other marketing channels like email marketing, social media, and even Google Ads (although those aren’t a good idea).
More Products Were Sold Through Social Media
Social media is a great place to sell, promote and engage with customers. In fact, the number of online shoppers who have purchased through social media has doubled since 2017. This year, more than half of all online shoppers have bought products or services from a brand on Facebook and Instagram.
There are many ways to use your social media accounts as an eCommerce platform:
- You can link to your website by posting links in status updates or sharing images that lead people back to your website.
- You can ask followers if they want something specific, whether it’s new products or holiday gift ideas.
- Provide exclusive promotion codes for customers who share their email address on social media pages so they can get discounts on their favorite items!
Companies Integrated Their Systems
eCommerce companies integrated their systems in a variety of ways, and the most successful ones are reaping the benefits.
Companies have connected their digital stores with physical ones. While this may seem like a no-brainer, it’s actually quite difficult to pull off—especially for large organizations that have dozens of stores across multiple countries. However, companies like Walmart are doing exactly this and finding success: Walmart recently announced plans to build out 1,300 new retail locations in India over the next five years. At these new locations, customers will be able to order online through an app and then pick up their items at a nearby store; these stores will also act as fulfillment centers for online orders from elsewhere in India (and eventually around the world). The plan offers huge opportunities for both consumers and retailers alike: Consumers get convenience by being able to buy products wherever they live; retailers get revenue from selling products in more places than just their own brick-and-mortar stores.
Online Payment Became Faster, Simpler, and More Secure
One of the biggest changes to eCommerce in 2022 was the adoption of faster, simpler payment methods. More merchants accepted payments via fingerprint biometrics, and some even allowed customers to pay with their eyes—literally. At the same time, more businesses were offering refunds on mobile devices and making other improvements that helped make online shopping more convenient.
As a result of these developments, consumers felt more secure while buying products online than they did in previous years. They also found it easier than ever before to get refunds when they needed them (and increasingly wanted them).
In 2022, CRM strategies became increasingly important for online retailers as they tried to retain their customers and grow their businesses.
eCommerce made great strides in 2022, especially when it comes to automation, omnichannel selling, and customer experience.
eCommerce made great strides in 2022, especially when it comes to automation, omnichannel selling, and customer experience. eCommerce is the future of retail and business. It’s also the future of marketing because it allows companies to connect with customers in new ways that build trust and loyalty.
- The rise of AI has allowed for more automation in eCommerce websites.
- This has led to an increase in conversions as well as accuracy when it comes to understanding customer needs.
That’s a wrap! We hope this article has given you a good idea of the trends that shaped eCommerce in 2022. It’s an exciting time to be involved in the industry, and we’re looking forward to seeing what happens next!
Apiworx is dedicated to helping eCommerce businesses scale faster than ever possible before by streamlining and managing complex OmniChannel data flows, we save our customers time and money, allowing them to scale their businesses faster and more effectively. We focus on automation and integration of often-overlooked back-office systems and processes such as order and inventory management. We work with major partners in the industry and build best-in-breed automation and integration solutions.