--- title: "Seller Central (SC) — Definition & Meaning | APIWORX" description: "Seller Central (SC): Amazon's web interface for third-party sellers (3P) to manage listings, inventory, orders, advertising, and account health. 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Platform Connectors Flows Who We Help [MCP](/mcp)[Pricing](/pricing) [Get my free integration assessment](/free-assessment) [](/resources)[Assess](/free-assessment) [Home](/)[Resources](/resources) [B2B Technology Glossary](/resources/b2b-technology-glossary) Seller Central (SC) [Back to B2B Technology Glossary](/resources/b2b-technology-glossary) Amazon & Marketplace Acronyms # Seller Central SC Amazon's web interface for third-party sellers (3P) to manage listings, inventory, orders, advertising, and account health. Seller Central is the primary portal for FBA and FBM sellers. APIs for Seller Central are accessed through the SP-API (Selling Partner API). ## Why Seller Central (SC) matters in B2B integration Seller Central (SC) is part of the amazon & marketplace acronyms vocabulary that operators, IT leaders, and integration architects use when scoping ecommerce, ERP, EDI, and fulfillment projects. APIWORX integrates 200+ systems across this landscape — if Seller Central (SC) touches your stack, we can help you connect it without custom code. [Talk to an integration architect](/free-assessment) ## Related terms in Amazon & Marketplace Acronyms [ ### ACOSAdvertising Cost of Sale The ratio of Amazon ad spend to attributed ad revenue, expressed as a percentage. ACOS = Ad Spend ÷ Ad Revenue × 100. A lower ACOS indicates more efficient advertising. Target ACOS varies by margin profile and growth stage — profitability-focused sellers typically target below their gross margin percentage. ](/resources/b2b-technology-glossary/acos-advertising-cost-of-sale)[ ### ASINAmazon Standard Identification Number Amazon's unique 10-character alphanumeric identifier assigned to every product listed in its catalog. ASINs are the primary unit of catalog management on Amazon. A parent ASIN represents a product family; child ASINs represent individual variants (size, color). ASIN mapping is a critical step in any Amazon integration project. ](/resources/b2b-technology-glossary/asin-amazon-standard-identification-number)[ ### BSRBest Seller Rank A ranking assigned by Amazon to products within each category, updated hourly based on recent and historical sales velocity. A lower BSR number indicates higher sales volume. BSR is used as a proxy for demand and competitive position when evaluating product opportunities. ](/resources/b2b-technology-glossary/bsr-best-seller-rank)[ ### FBA Fees The charges Amazon assesses on sellers using Fulfillment by Amazon, including fulfillment fees (per unit, based on size and weight), monthly storage fees (per cubic foot), and long-term storage fees (for inventory aged over 365 days). Accurate FBA fee modeling is required for profitability analysis on any Amazon SKU. ](/resources/b2b-technology-glossary/fba-fees)[ ### IPIInventory Performance Index An Amazon score (0–1000) that measures how efficiently sellers manage their FBA inventory. A low IPI score (below 400) can result in storage capacity limits at Amazon fulfillment centers. Factors include excess inventory percentage, sell-through rate, stranded inventory, and in-stock rate. ](/resources/b2b-technology-glossary/ipi-inventory-performance-index)[ ### LQSListing Quality Score A metric used by various marketplace platforms (including Walmart) to measure the completeness and quality of a product listing — including title, description, bullet points, images, and attributes. Higher LQS correlates with better search visibility and conversion rates. ](/resources/b2b-technology-glossary/lqs-listing-quality-score) [Previous ROAS ](/resources/b2b-technology-glossary/roas-return-on-ad-spend)[Next Vendor Central ](/resources/b2b-technology-glossary/vendor-central-vc) ## See the platform behind trustworthy operations Tell us about your systems and challenges — our team will build a tailored automation plan within 24 hours. 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