eCommerce Trends To Keep Up With In 2023
eCommerce Trends To Keep Up With In 2023
The eCommerce industry is constantly evolving, and it’s important for sellers to keep up with these changes. Here are some eCommerce trends you should be aware of in 2023:
Omnichannel will be the new eCommerce norm.
The term omnichannel refers to the customer experience across all channels. The customer journey is no longer linear, it is multichannel. Omnichannel means that customers can shop in any way they want, on any device: mobile or desktop computer; in-store or online; through text message or email; with a voice assistant like Alexa or Siri–you get the picture!
Personal experiences are a critical part of customer loyalty.
In the past, brands had a big advantage over their competitors in that they could use marketing to shape how people viewed them. This meant that they could tell you what they were like and what you should expect if you bought from them.
But today, customer experience is more important than ever because it’s your one chance for a customer to see who you really are and decide whether or not they want to do business with you.
It’s also the only way for customers to understand what sets your brand apart from the competition. And when it comes time for them to make a purchase decision, who do you think will have an easier time getting them excited about making a purchase? You or someone else?
Online sellers will build their own platforms.
Customers are becoming more comfortable with buying products from a variety of different sources, including Amazon and other third-party retailers. As a result, some customers may prefer to order directly from your site—and for those who do buy directly from you, it can be beneficial for them to have access to all of the information about your product or service that you want them to see. In 2023, many online businesses will build their own custom platforms rather than using an existing one like Shopify because it’s easier to customize and integrate with other technology solutions— like payment gateways such as Square POS.
More marketplaces will launch proprietary fulfillment networks.
The growing popularity of marketplaces is a great sign for eCommerce as a whole. However, as more and more sellers flock to these platforms, it can be difficult for brands to keep up with sales volume and demand.
In response, many marketplaces have started to launch their own fulfillment networks that help them compete with Amazon by offering better shipping options for both customers and sellers.
By launching their own fulfillment networks, marketplaces are able to distinguish themselves from other platforms by offering faster shipping times and lower costs—both of which are important factors when it comes to customer satisfaction.
Shoppers need access to a variety of channels.
As a business owner, you’ve probably heard this before. You shouldn’t be surprised when your customers start asking for a mobile app or an online store. The truth is that people want to be able to shop in ways that suit them best, and they want to do it on their own terms.
If you’re not adapting your business model to meet these needs, you risk losing out on sales opportunities—or even worse: having dissatisfied customers who might complain about the lack of options in the reviews section (which could hurt future sales).
Loyalty programs will become more personalized.
You can use loyalty programs to build a relationship with your customers. Your customers are more loyal to brands that they feel they have a personal connection with, whether it’s through personalized customer care or VIP perks.
Customers might be spending less on each transaction, but the same number of transactions means you’ll be making more money overall if your strategy is working correctly. The trick is to encourage customers to buy more from you rather than simply get them in the door as often as possible.
Sellers will invest in AI and automation technology.
AI and automation are a key part of the future of eCommerce. The way you use these technologies will determine whether you stay competitive, improve the customer experience, improve your business processes, or even improve your product offerings.
AI helps sellers in many ways:
- It automates repetitive tasks so that you can focus on other priorities.
- It helps you turn more shoppers into buyers by recommending products based on their purchase histories and browsing behavior.
- It makes it easier for customers to find exactly what they’re looking for with automated product recommendations based on previous purchases and browsing history—which means you’ll see an increase in sales without increasing marketing spend!
We’re in for an exciting ride as we head into 2023. The eCommerce world is constantly evolving, and it’s up to us to stay on top of what customers want from their shopping experiences. If you want your business to succeed and grow over time, you have to keep up with the latest trends in eCommerce — or else risk becoming obsolete in today’s competitive landscape!
Apiworx is dedicated to helping eCommerce businesses scale faster than ever possible before by streamlining and managing complex OmniChannel data flows, we save our customers time and money, allowing them to scale their businesses faster and more effectively. We focus on automation and integration of often-overlooked back-office systems and processes such as order and inventory management. We work with major partners in the industry and build best-in-breed automation and integration solutions.