Today, optimization and elimination of eCommerce bottlenecks requires an understanding of complicated
digital landscape and processes. Whether its user behavior, technological changes,
or preconceived consumer expectations, eCommerce platforms can face numerous
bottlenecks that could halt the growth rate.
That said, the continuous adaptability to interactive environments and the relentless
boost in internet users has paved the way for a new age of eCommerce growth. It is
uncharted territory for startup eCommerce platforms that have to resolve a variety
of bottlenecks to stay competitive.
Availability and Functionality Bottlenecks
Once you move past the foundational infrastructure of an eCommerce site, there
are particular functionality bottlenecks that shoppers often run into:
Primarily, there is (almost) always something wrong on the eCommerce front-end
availability of logs. However, to eliminate this bottleneck, assess the shoppers’
exceptions and experiences in respective browsers to get a complete picture of
name, or other customized elements that you might deem necessary.
eCommerce Bottleneck #2 – Non-existent Error Alerts
Often, eCommerce businesses don’t have a reliable setup to receive error alerts.
Hence, you get a limited total number of metrics, which makes integration of other
features not as flawless as your expectations. Ideally, you should have a dedicated
alert system to notify you about different types of errors.
It is vital to understand that setting up error notification alerts on your eCommerce
platform’s valuable clicks and user flows can make all the difference. The error
alerts refer to crucial click paths throughout the broken aspects of your website.
eCommerce Bottleneck #3 – Non-validation of Essential Transactions
No validation of key transactions leads to extraneous bottleneck functionality issues
for an eCommerce platform. You could practically stimulate user interactions and
traffic (i.e., checkout and browse-to-purchase) to make sure all systems are
functional before a product sale or launch. Your objective is to detect and cut
customer-centric issues in infrastructure layers and your site’s underlying backend.
eCommerce Bottleneck #4 -SLAs (Service-level Agreements)
Several eCommerce platforms fail to track uptime accurately. Therefore, build the
foundational uptime for your eCommerce website with SLA reports. These reports
will help you keep an eye on cumulative uptime (daily, monthly, or annually)
cadence. It will also make it easier to communicate the data to stakeholders, team
members, customer base, or business partners.
Now that you are aware of the functionality bottlenecks, your next move is to
ensure your platform is not slow and eliminate low bounce rate:
eCommerce Bottleneck #5 – Front-end Load Speed
The most common bottleneck is arguably the slow loading speed on your
eCommerce platform. The right course of action would be to pinpoint the slowest
page loads and check the top bottlenecks throughout the shopping experience.
Leverage histograms and percentiles to paint an analytical picture of what is going
through your customer base. If you use obsolete tech tools, you won’t be able to
analyze an individual set of pages with skew averages. Furthermore, execute a
customized targeting of your website’s most vital pages (i.e., payment or shopping
cart) to concentrate your efforts on the pages that have a high impact on speed.
eCommerce Bottleneck #6 – Non-optimized and Unconfirmed Front-end Code
Sluggish front-end execution can become a nightmare for an eCommerce platform.
want to triage these problems, you need to confirm that your minor or significant
alternations improve the overall shopping experience. You can review historical data
to identify bottlenecks and instantly quantify your engineering-based improvements
with an unbiased and unprejudiced approach.
eCommerce Bottleneck #7 – Non-configured Apdex score
Apdex score is an industry-standard that measures the satisfaction of online users
with your website’s pre-defined response mechanism. It offers an overview of
eCommerce businesses to look at their shoppers’ satisfaction level through a
straightforward SLA solution.
eCommerce platforms cannot have an “ignorance is a bliss” mindset. You need to
be aware of numerous users’ satisfaction parameters that may impact the future
growth rate. Therefore, set up the right Apdex threshold to compare the
responsiveness of your customers’ expectations. Subsequently, you can improve
the current benchmark of your shoppers’ satisfaction.
eCommerce Bottleneck #8 – Mismanaged Page Bloat
One of the common reasons for slow load speed is related to the burgeoning web
page size. Whether its images or media, the bloated index can cause a lot of issues.
You need to make a comparative analysis throughout session traces to find out the
time it takes for shoppers to load pages (i.e., asset loading and executing of
The mismanaged index is not the only cause of bloated pages. Integrated SEO tags
or third-party APIs such as payment gateways, ERP databases, tracking, analytics,
and social parameters can also result in bloated pages.
To avoid these performance bottlenecks, you might have to disable features that
impact website performance, breakages, or delays. Simultaneously, find out the
stacks instead of the incurred cost of page load.
What about Mobile eCommerce Bottlenecks?
Alternatively, many metrics can affect the mobile compatibility of your eCommerce
platform. Whether its users’ shopping experience or quality of service level, make
sure the availability of mobile app comes with tracking without unexpected
Apart from mobile slowness, crashes, or errors, make sure to evaluate crash
occurrences. You will need a crash analysis to find the crash occurrences over a
short or extended period. A powerful analytical tool can filter high-crash
occurrences down the last detail. Also, segment the individual and collective
Whether it is a functional, speed, or mobile eCommerce bottleneck, there are long-
term consequences for the platform’s performance and growth in the foreseeable
future. Realistically, the growth rate of an eCommerce platform is not synonymous
with optimizing everything.
Every eCommerce model ultimately has to bear the burden of a few bottleneck
issues. The solution, however, is not to opt for short-term or quick solutions.
Instead, devise a practical strategy targeted towards specific bottlenecks that
hinder the growth most.
The key to maintaining your contemporary eCommerce growth depends on how you
utilize resources that would eventually create more opportunities for a huge scale-
up. From identifying bottlenecks to executing strategy, everyone has to be on the
same page to increase growth chances.
Check out APIWORX to help get rid of your integration bottlenecks!
Enabling businesses to embed software capabilities of other platforms within their own websites and applications, APIs or Application Programming Interfaces have facilitated new business models across almost every industry. It allows companies to link to and customize existing platforms, resources and algorithms to create new services and gain new customers. Here are four ways that you can use APIs to your website or apps:
- API as the Product. An API becomes your main product when it is your primary source of revenue. It means it is not merely an extension of what you are offering. Two great examples are Skype and Amazon Web Services.
- API Projects the Product. Through this API integration, your partners, mobile applications and third parties can get to experience your product. Take for instance Spotify and eBay.
- API Promotes the Product. Application Programming Interfaces can also be used to advertise your product through various channels. It allows third parties to access data used to generate interest in your offering. Some examples include Vimeo, Netflix and Amazon.com.
- API Powers the Product. APIs can be used to power products by serving as a channel to get new value into the business. It continuously receives new content that makes up part of your service. Popular APIs for this include Facebook, Twitter and YouTube.
Connected digital platforms improve our daily lives in many ways. Social media profiles are used to log on websites and applications and share activity data from Smart devices like Fitbit. APIs make all these possible, including powering third party payments while shopping online. Essentially, they deliver a request to the provider you are requesting from and bring back a response to you.
Application Programming Interfaces (APIs) offer a number of benefits, including:
- Increased revenue
- New partnerships
- New business models
- Improved time to market
- New distribution channels
- Access to new markets
- Reduced costs
- Improved control over resources
- Improved brand recognition
- Distinguishable from competitors
How do Application Programming Interfaces work? Say you open up a weather application on your Smartphone. The apps need to get information from a source, right? Apple or Samsung could scrape off the data from a weather site, but APIs has a more standardized approach for requesting information. They are the heroes that fetch your weather information for you! Learn more about API integration here.
The term API integration as a service is fairly new. It is a secure and reliable solution that allows you to connect applications across various web services and organizations. It also allows you to deploy integrations without the need to install new software and hardware, or create a custom code. Many technological trends are driving the rise of API integration as a service. Here are three of them:
- The Cloud. The cloud has already replaced the computer and other physical storage systems in keeping personal content. We can now access services and our personal preferences from this technology – making it the center of our digital lives.
- Internet of Things. Basically, the Internet of Things (IoT) is connecting any device with an on/off switch to the Internet. It is a giant network of connected things – such as cellphones, wearable devices and almost anything you can think of.
- Big Data. Big Data is now moving from a personal aspect to an enterprise level. Many organization are already abandoning the idea of a single enterprise data warehouse that contains all information. They are moving towards multiple systems.
The advances in technology are generating, sharing and storing enormous amounts of data across various types of organizations and applications. Data is becoming more disconnected between cloud applications and the website. Here’s when an integration solution becomes a business saver.
Several companies offer API integration as a service, including APIworx. APIworx creates high quality API integration across your internal and external systems to get the best results. Our customized API solutions and integrations provide you with real-time advantage and integration between traditionally disparate unintegrated systems. Designed as a global company, we have cloud-based employees from various locations around the world.
Here are three reasons why you should get API integration as a service from APIworx:
- Superior customer care. At APIworx, we understand that APIs are your new business. That’s why we are here to expose your systems, make them available and support them like any mission critical system.
- Direct connection. We directly and securely connect to your internal systems and your cloud systems, so we can provide you with a seamless API-based workflow across your extended application ecosystem.
- Cloud-based and infinitely scalable. APIworx applications leverage the best technology of the world’s largest cloud infrastructures. We deliver unlimited scalability, uptime and low cost.
With APIworx, you don’t have to deal with software or hardware. You don’t need programming or any technical skills to use the service. We’ll do it all for you. We have pre-built integrations to the best systems and a wide selection of online service providers. Our solutions automate various types of repetitive business and social tasks. Learn more about us here.
Integrating useful APIs in your website helps you get valuable data, share it with your consumers and be informed with important events. It also improves user experience. In the new world, your APIs are your business. Exposing your systems and making them available in the most secure way is what you need. APIs allow you to do almost anything that you can imagine online. And, there are hundreds of them to choose from. Some are better than others, and some are definitely more useful.
- Facebook. Facebook APIs are great time savers. They allow you to sign in to many applications and websites using your Facebook ID. They also allow your app to read and write data to Facebook. Other offers lets you work with Credits, Ads, Chat and other legacy APIs that are no longer actively supported.
- Twitter. Following Facebook afterward, Twitter APIs and social media campaigns are also intertwined into its business model. They allow you to create applications that interact virtually with any Twitter feature.
- YouTube. YouTube has 2 APIs available – Player and Data. The former allows you to have an embedded player that you can customize within Flash or HTML. The latter lets your application perform operations available in YouTube, such as uploading videos.
- PayPal. Operating a worldwide online payment system, PayPal API allows you to easily and securely accept mobile and online payments. It enables your customers to make PayPal and credit card payments in just a few clicks.
- QuickBooks. QuickBooks API makes your customers’ lives easier. It helps connect and integrate QuickBooks data with other business applications easily and quickly.
- MailChimp. MailChimp allows you to send millions of emails every day without hassle. Easily sync your data, import content from various sources and keep track of your revenue in just a few clicks. It is the ideal API integration for data-driven emails, such as targeted e-commerce and personalized messages.
- FedEx. Take advantage of the peace of mind associated with successful transport. Use FedEx API shipping integration to locate the best rates, track shipments and estimate transit time. You can also save time by automating processes like exchanging information between sources.
Do you need integration with these applications? We’ve got your back. APIworx offers direct, cloud-based integration and API solutions for these applications tailored to your needs. We handle all the tasks involved in accepting and processing up to hundreds of thousands of API calls. We integrate tightly with your systems, so you can run APIs without servers. We also create REST APIs that you can use to call publicly available services through your system’s available API. To check out more of our integrations, click here.
The Cloud has become an important part of various industries in recent years and in the new world, your APIs are your business. That’s why finding ways to integrate applications and other workloads into the cloud using APIs is also paramount to success. However, there are four major Cloud APIs to choose from. Which is the right model for you and how can you operate an API to the cloud?
There are many ways to integrate into an infrastructure, and each has its own fundamental components.
- PaaS APIs (Platform as a Service APIs) – These Cloud APIs are designed to give access and functionality for a cloud environment. They allow you to integrate with messaging systems, databases and storage components.
- IaaS APIs (Infrastructure as a Service APIs) – These Cloud APIs help control specific cloud resources as well as their distribution. They can also be used in network configurations and workload management.
- Cloud Provider & Cross-Platform APIs – For greater cloud versatility, providers offer generic HTTP and HTTPS integration. Cross-platform APIs provide access to resources from different cloud providers and platforms, saving you a lot of time and development energy.
- SaaS APIs (Software as a Service APIs) – These Cloud APIs help connect the application layer with the cloud and underlying IT infrastructure. These application APIs create a cloud application extension for your environment.
Choosing the right platform is important for your organization. For your environment to function well, you may also need to use multiple platforms. Whatever you decide, make sure to plan the deployment carefully and that all elements can interoperate and perform compatibly.
APIworx build and manage customized API solutions and integrations, giving you real-time advantage and integration between unintegrated systems. We are dedicated to making cloud integration simple and easy for you. If you want to operate seamlessly in the cloud, use our managed API to manage your business across all your applications seamlessly. Check out a few of our integrations here.
Recently, there has been an explosion of APIs. Whether you believe it or not, API integration has become an important part of application development and the future of your business may rely on it. APIs enable power. They create a more open and adaptive future for your business. They are the difference between small tweaks in your processes to real innovation. If you want to be more precise with data, innovate and deliver more efficient service, you need an efficient API integration.
- APIs ensure governance. Customers expect consistency, and that’s what you should offer – consistency in your data models and management. For instance, you have multiple definitions of a customer. You risk alienating developers who expect a common definition. To prevent a disaster from happening in your hands, your staffs need follow a robust governance model.
- APIs enable collaboration. Collaboration between people and technology is the key to the future of your business. Everything depends on data analytics and, by default, APIs help foster collaboration. With API integration, you don’t have to rewrite the application’s capability. You simply share its existing service, which is more practical.
Many business owners dismiss the benefits of API in their business. You don’t want to be one of them. Here are 5 ways efficient API integration can brighten the future of your company:
- Improving site loyalty and conversion rates
- Empowering lead generation with social insights
- Harnessing remote processing power for business intelligence
- Harnessing remote storage
- Developing lightweight mobile applications with power and functionality
Do you want to benefit from APIs without worrying about what they are and how they work? We can do that for you! APIworx build and manage customized API solutions and integrations, so you can operate seamlessly in the cloud. Check out a few of our integrations here. If your application isn’t listed, don’t worry! We can build and manage it for you using our cloud-based API framework.
API management platform offers you a range of tools that could help you achieve business success. They are a great way to improve the development and management of your APIs with minimal overhead. However, there are a number of vendors out there that offer various platforms. That’s why you need to know the main features to look for to make the right decision.
Here are some questions you need to ask before you purchase an API management platform:
- Which platform should you go for: On-premise or Cloud?
- How large is the support infrastructure?
- What method of documentation is used?
- How much does it cost?
- Should you go for a unified platform or multiple platforms?
Do you have a solution in place for API management? Some of the important areas where individual tools exist include scalability, documentation, testing and security. Although using multiple tools require less commitment than a unified platform, they may lack integration – making it more difficult for employees to access them.
When considering to purchase an API management platform, here are the main features you need to consider:
- User Support. Stay away from platforms with a history of poor support. User support is crucial to the success of your enterprise. This is the problem with on-premise solutions. When something goes wrong, your developer productivity could face drastic consequences since your engineering team’s hands are full. By leveraging the cloud, you can increase accessibility while achieving a seamless workflow.
- Usability. One of the biggest advantages of using the right API management platform is usability. You need to be aware of these areas: metrics, documentation, design and customer support. API management platforms that provide metrics can help reduce strain. Documentation and design allow you to update easily without changing the structure of the back-end. Lastly, empowering your customer service team reduces sprint creep and frees up engineering resources.
- Implementation. The type of implementation is perhaps the most important decisions you should make before purchasing an API management platform. It determines how API manages authentication methods, automates changes in infrastructures and deals with traffic spikes. The three methods of implementation are: on-site, off-site and hybrid.
With this information in mind, you should be able to make the right purchasing decision. Choose an API vendor that offers a product that best suits the needs of your organization. Learn more about APIs here.