Understanding eCommerce Integration and Why It's Essential

eCommerce is a broad field encompassing many industries and types of software. To many people, this is a confusing term, since it is often interchangeable with other, related words. In this article, we cut through the noise, understanding eCommerce integration and what it means for your business. We also discuss why this is important for your […]

Getting More of Your eCommerce Business with Square POS and BrightPearl

As Apiworx, one of the leaders in integration and automation, teams up with Square POS and Brightpearl. This opens a whole new opportunity for eCommerce businesses. These two are the world’s fastest-growing POS system and ERP and can help any business sell more online and dominate their niche industry.

Key Features:
  • Easily sync products, inventory levels, and price back and forth between Brightpearl and Square
  • Keeps your POS Sales synchronized to Brightpearl
  • Personalizes mapping screen for Products, in case the Product’s unique key maintenance is not possible in both platforms
  • Control & manage the sync of different data between Square & Brightpearl
  • Visual representation of your Orders, Inventory, and products details sync

About Square POS

Founded in 2009, Square POS is often dubbed as the best POS System of 2021. It provides various operating system hardware, ranging from complete cash registers to contactless chip readers. Besides hardware, Square also offers supplementary software solutions like eCommerce and payroll applications. Moreover, these technologies increase Square’s functionality. The main objective of Square is to enable all companies to contribute to the economy in ways other than just accepting cash transactions.

About Brightpearl

Aside from sales orders, Brightpearl also integrates your inventory management with your accounting, reporting, and planning systems, as well as warehouse management and replenishment systems and more. Brightpearl is a retail-specific platform that is built to handle peak trading reliably, integrates with the entire retail tech ecosystem, is omnichannel-native, serves as the system of record for crucial trading data, provides real-time trading insights, and is automated so that you can maintain control and manage by exception. 

Working Together

As Apiworx, offers these two remarkable technologies together, you will be able to synchronize your products between Square POS and Brightpearl. You can also easily sync product pricing, automate inventory updates, and get customer information seamlessly. Get more of your eCommerce Business as you push orders with payments forward, making your process have less friction while providing a positive experience to your customers.

Learn more about Square POS and Bright Pearl. Get our free trial and start right away.

Best Practices to Keep and Track eCommerce Orders

Building brand loyalty in eCommerce is no longer only about offering the finest products at the lowest costs. These days, it is also about providing a positive delivery experience by giving the best experiences as you keep and track eCommerce orders. One of the most challenging aspects of the fulfillment process to manage appropriately is the delivery process. There are address errors, unexpected delays, and the peril of not receiving a package. All of these things may put a wrench in the works. It can also result in your client becoming unhappy and opting to buy somewhere else.

When a client clicks the “Order now” button, some businesses may incorrectly believe that their connection with the buyers has come to an end. However, this is far from the case. While placing an order may seem like the last step, it is the beginning of the post-purchase phase that is equally vital.

When a client clicks the "Order now" button

Therefore, real-time eCommerce order tracking is highly regarded as a component of the whole purchasing experience on an equal footing. More than 98% of consumers believe that the order delivery process affects brand loyalty, and 73% of customers anticipate it across all touchpoints.

Understanding eCommerce Order Tracking

Order tracking in eCommerce is the process of handling and monitoring orders placed online. It is about providing consumers with order progress information in real-time. Using it, they can determine when they should expect their purchase to arrive, and where it is precisely at that particular time. It can keep consumers informed of any potential delays.

Even if an order arrives on schedule, there is no assurance that it will not encounter any difficulties along the way. Even when everything is going according to plan, many anxious consumers will continue to bombard companies with questions about order status updates. Proper order tracking for your eCommerce business will enable you to keep track of all of your online orders and shipments. It allows you to communicate the order status to your consumers at any time. As you keep and track eCommerce orders, it comprises shipment tracking, anticipated delivery dates, and regular updates on the order progress. Together, these elements contribute significantly to the customer experience. It informs purchasers of what to anticipate from their order and alerting them to any delays.

How To Provide The Best eCommerce Order Tracking Experience

  • Allow customers to track orders directly

To keep and track eCommerce orders, you may use mobile apps and particular carrier websites. There is, however, another manner in which order tracking can give your company a step ahead of the competition, especially given how e-commerce is all about ease and speed these days. It’s the process of adding an order tracking page directly to your website.

Allow customers to track orders directly

By providing this option, consumers will not be required to go the additional mile and seek information somewhere else rather than at your website. Not only can it save them time, but it may also avoid misunderstanding. Likewise, it improves their overall experience with your brand. To say nothing of the fact that it provides yet another incentive for them to visit your website. There, you can attempt to capture their interest with some new offers.

  • Make order tracking option easy to spot

If you have an online shop, having an order tracking function is a significant asset. Therefore, make sure it receives enough credit for having one by making it accessible on your website.

Avoid hiding it under other categories. It will make consumers work just a little more than they would want and anticipate being required to do. Ensure that the order tracking page is in a suitable location. Make it simple to locate to avoid needless irritation or prevent abandoning it entirely at the end, leading to customer support issues. It is preferable to put your order tracking page in the top right corner of your website’s header. Still, it may also be placed in the footer or as a separate item in the page’s navigation menu if necessary.

  • Include parcel tracking information in the confirmation email

Unfortunately, not all consumers will return to your store’s or the couriers’ website to find out where their parcels are. Clicking on a direct link to order tracking is an appreciated gesture from customers. For this reason, you should never fail to provide clear instructions on how to monitor orders in your purchase confirmation emails. Furthermore, if they were previously unaware of such a feature, it would inform them that order tracking is accessible when shopping at your establishment.

  • Always give estimated delivery dates

Always give estimated delivery dates

The anticipated delivery date is one of the essential items that a consumer wants to see when making an online purchase, along with the shipping charges. Customers’ choice to continue to the checkout or not to finish their purchase if there are these estimates may directly influence no indication of it elsewhere. That is particularly essential during the Christmas shopping season when customers anticipate presents to arrive by a specific date. Your business may profit by displaying the estimated delivery time, enabling consumers to manage their schedules better.

  • Use automated notification

When it comes to ordering status updates, automating any process is your best ally. It is one of those procedures that can and should be automated for the sake of both parties’ comfort and convenience. Sending automatic order status alerts to your consumers may help you save money on extra resources while improving your company’s overall experience.

Use automated notification

This kind of communication often includes confirmation emails, issued immediately after a client makes an order). It should also have information regarding changes to the order’s status, for example, delivery of the item by the carrier). Reflect potential delays, and the delivery of the product itself. Customers will remain calm and informed with automated order status alerts. You can maintain or even increase their enthusiasm every time your store’s name shows on their screen.

Ways to Find The Best eCommerce Order Tracking System

To enjoy the full advantages of making an effort to track and monitor your eCommerce orders, you must understand what features you should seek in an order monitoring system. They must contain the following:

1.     Customization options

There are many third parties involve in the order fulfillment and shipping process, whether warehouses, 3PLs, or parcel carriers. That is not uncommon in the eCommerce industry. However, the idea of unidentified partners handling their purchases may create uncertainty and worry in customers. Look for a system that can offer you customization options and make it more personalized for customers.

2.     Integration with major eCommerce platforms

Because a tracking tool that is incompatible with your online shop makes it challenging to update orders efficiently, use an in-tune tracking service. When your tracking software is integrated with an eCommerce platform, it will immediately update your shop and the customer with the necessary information.  It can include shipment notifications and delivery information as soon as the purchase is complete. That eliminates the need for merchants to do manual data transfers. This process usually results in alerts not being delivered in a timely way. Mostly it happens if you have numerous selling channels.

3.     Ability to set triggers for notifications

It is wasteful and time-consuming for your customer service representatives to constantly review orders to determine whether they have progressed to the next step. With automated tracking software, you may inform customers automatically at suitable milestones in the order fulfillment and shipping process. You’ll have information when an order has shipped or been placed in the “out for delivery” status. That significantly simplifies your post-purchase customer service. It frees up your company’s resources to devote more attention to the more challenging aspects of your fulfillment process.

Final Thoughts

In most cases, repeat consumers cost less than one-time customers. Thus, do all in your power to keep them coming back is critical.  Order tracking for eCommerce orders is critical in this process. With the growth of the competition and the whole eCommerce sector, customer expectations continue to rise. Customers expect to monitor their order’s progress and keep track of any possible changes. Providing real-time order status updates and guaranteeing a quick and dependable delivery process assist in reducing buyer’s remorse. It can also be an essential factor in boosting overall eCommerce company success due to increased customer satisfaction.

If you are looking for the best help in tracking your orders, Apiworx is the perfect match for you. Contact us and take our free assessment today!

Common Reasons Why Your eCommerce Business Is Losing Customers

Regardless of how hard you work to provide your customers with the most excellent possible services and experiences, there is always the possibility that you may suffer a decrease in customer traffic from time to time. Therefore, you must devote a great deal of effort and resources to understand why an eCommerce business is losing customers. Only a fraction of consumers is loyal to a particular brand these days. Once they find a better price elsewhere, the remainder of your customers is more than glad to leave you in the dust.

However, it is not just excessive pricing that may drive your consumers into the arms of competitors. There are many reasons that may influence your audience to pick another brand over you.

Why Are You Losing Customers?

Even above and beyond the product or service you are delivering, customer experience is paramount. Maybe your consumers feel neglected by your support staff after having a negative experience with your product. In that case, they will most likely divert their attention to another product that provides a better experience. To increase customer retention, decrease customer churn, and stop losing consumers, you must understand why they abandon your company.

One of the most common causes for consumers to disassociate from a business is if they are neglected. However, you will discover that consumers depart for various reasons if you thoroughly investigate. Here are some common reasons why customers abandon your business and head over to your competitors:

  • You’re Not Providing the Best Customer Experience

Poor customer service is one of the factors that may rapidly turn a customer experience negative. To a consumer, your service staff is an extension of your company. Likewise, if you are not paying attention to your policies and holistic performance, there is a high possibility that you are losing consumers due to your lack of attentiveness.

You’re Not Providing the Best Customer Experience

Providing excellent customer service can attract high-quality consumers to your business. So you must find out how to engage with those customers when they engage with your brand. In today’s society, customers are more concerned than ever before about the kind of service they get, which is preoccupied with the concept of “positive experience.” About 69% of consumers have said that they are loyal to your company because of the customer service they receive.

  • Sales Process Is Not Seamless and Integrated

People now live in a digital world where everything is quick and easy because of technology. It is no longer necessary for clients to wait until they reach home before purchasing on your website. Because of the handy mobile environment, your customers have come to anticipate a more streamlined and straightforward experience wherever and whenever they engage with a brand.

If you fail to bring that to the table, you will lose out on sales opportunities and become a reason why your eCommerce business is losing customers. Likewise, dissatisfied customers are more inclined to express their dissatisfaction on their social media feeds. When this happens, they will leave traces of negative reviews for other potential customers to see. This will hurt your reputation and drive away potential clients.

You’re Not Providing the Best Customer Experience

Investigate your sales techniques critically and check how they match your client’s profile. You must also maintain consistency. Consistency creates business confidence, and you can count on consistent things to perform as expected. Most consumers are concerned about inconsistent service quality, which will ultimately lead them to abandon their purchases.

Luckily, there are many services like eCommerce integration that can improve your sales process. You can also find many publications and resources available that may provide you with ideas. You can learn a lot from those who are at the top in their fields. A different point of view may provide you with some new ideas for optimizing your own sales process.

  • Failing To Deliver Promises

Whether you’re providing physical products or digital services online, there is no difference in the aim to keep your consumers focused on your brand. Likewise, almost every company promises its customers of high-quality products and services. Therefore, if you do not provide your customers with what they expect, they will leave you in favor of someone who can fulfill what they are looking for.

Review your process about how you communicate your process to your audience. Check the customer service you claim to provide and all of the other things you presently offer to your clients. If your promises aren’t practical, you should reconsider taking them out. It’s critical to be upfront with your audience about what they may anticipate from the beginning. Furthermore, if you cannot provide the same results and conveniences as the competition, look hard into the details. Perhaps you need more personnel or a more effective business solution, so there would be no grounds why your eCommerce business is losing customers.

  • Poor Customer Information Retention

You will drive consumers away from your brand if you do not know who they are. It may not be enjoyable for them, particularly when they have to convey the same information until they get it right repeatedly. However, if you are dealing with many consumers, it would be difficult to recall all of the names and information provided by each customer.

Poor Customer Information Retention

To solve this, you may choose to use client management software that saves every customer’s information. It can also keep previous interactions, support inquiries, and other transaction details. With the help of technology, all of which will be readily available at the touch of a button. It frees up your team’s time to concentrate on what they do best, like selling, client engagement, and building customer connections.

  • Skipping To Build A Lasting Relationship

When you complete a sales transaction, it does not automatically imply establishing a deep customer connection. An in-depth relationship requires an emotional connection between a brand and a client. There must be a degree of trust seen as mutually advantageous by both parties. People want to connect with someone they can relate to. So, it is crucial to have minor details that distinguish you from the next salesperson, business, or brand. Building connections is critical to achieving company success, generating customer loyalty, and retaining customers.

  • Your Brand Is Not Memorable

Another common reason your eCommerce business is losing customers is that you fail to become customers’ top of mind. Remember that your competitors engage with your customers by conducting effective social media marketing campaigns and content online. When your consumers see your competitor offering better value and relevance, the more probable it is that they will forget about you and your business.

Therefore, to succeed in today’s crowded marketplace, you must demonstrate that you can provide something other than your product or service. That may include creating a  community where you listen to your audience and react to their comments, among other activities. It is also necessary to update your website, add blogs or articles that show your thought leadership. Doing these will improve your digital presence and keep you relevant. It will also increase the recall and attractiveness of your brand, both to new consumers and to those who already know you.

Final Thoughts

While you can’t keep every client, make sure that you prevent losing most of them. With the proper marketing and sales process integration in place, you may reduce the chance of your target audience learning more about competitors. Furthermore, it is essential to remember that there is no single route to client retention. It is a mix of well-developed strategies that have been welded into a clear vision and excellent employees that can provide outstanding customer service to customers.

Are you looking for the best strategy to prevent losing orders and customers? At APIWORX, we can help you do better with your growing business. Contact us and take our free assessment today!

Sage and Brightpearl to Form Strategic Partnership

We were excited today to see the strategic relationship evolve between our two partners Brightpearl and Sage Intacct. APIWORX has been a partner of both organizations now for some time. We believe in the ability of both companies to service our mutual customer base. APIWORX already offers dedicated integration products for Brightpearl and Sage Intacct. We are excited to see how this new partnership evolves our relationship and our ability to support our customers even more effectively!

Under the partnership, Sage will make a minority investment of approximately £17 million ($23m) into the business. The company will take a seat on Brightpearl’s board. Together, Sage and Brightpearl will help retail and e-commerce customers take advantage of best-of-breed cloud finance and retail management solutions. Furthermore, both aim to support businesses on their digital journey.

Strategic Partnership

The partnership with Brightpearl is consistent with Sage’s broader strategy to invest in complementary high-growth cloud-based software applications.

With its global headquarters in Bristol, UK, and the US headquarters in Austin, Texas, Brightpearl helps 1,000 retail customers. The company aids to streamline and automate these businesses’ retail operations. That is across order management, CRM, fulfillment, retail accounting inventory, and warehouse management as they scale and grow. The company has partnerships with organizations like Shopify, eBay, and Amazon. It has seen the number of online firms joining its platform grow by 75% in the last quarter of 2020.

Lee Perkins, Chief Operations Officer at Sage, said: “As retail businesses from across the globe recover from the impact of Covid-19, trading online has gone from being a ‘nice-to-have to a ‘must-have’ for retailers. Digitizing back-office operations is a critical step towards transitioning to online commerce – and through investing in high growth, cloud solutions like Brightpearl, we are committed to supporting our customers to not only make that switch quickly and easily but to also grow and compete”.

Derek O’Carroll, CEO, Brightpearl, shared: “We are delighted to build this new relationship with Sage to further support our retail customers and accelerate the strong presence that Sage and Brightpearl have in the UK and US. Brightpearl’s solution brings significant benefits by automating retail processes so global merchants can save time and deliver outstanding and rapid end-to-end customer experiences. This investment will allow us to expand the platform and provide even better service, increase our product innovation and our fabulous team globally.”

Moving Forward

Sage led the round investing approximately £17 million ($23m). It was the amount out of a total of £25 million ($33m) in this Series C round. Existing shareholders including Cipio Partners, Notion Capital, and Verdane investing the further £8 million ($10m). Pagemill Partners, a division of Duff & Phelps, served as the financial advisor to Brightpearl on the transaction.

The Growing Trend of API Integration as a Service

The term API integration-as-a-service (AIAAS) is relatively new. It is a secure and reliable solution. It can connect applications across various web services and organizations. In addition, it also allows you to deploy integrations without installing new software and hardware or creating a custom code. As a result, many technological trends are driving the rise of API integration as a service.

Growing Trends in AIAAS

  • The Cloud

    The cloud has already replaced the computer and other physical storage systems in keeping personal content. Because of it, we can now access services and our personal preferences from this technology. Consequently, it has become the center of our digital lives.

Internet of Things

  • Internet of Things

    Undoubtedly, the Internet of Things (IoT) is connecting any device with an on/off switch to the Internet. It is a giant network of connected things, such as cellphones, wearable devices, and almost anything you can think of.

  • Big Data 

    Big Data is now moving from a personal aspect to an enterprise level. Many organizations are already abandoning the idea of a single enterprise data warehouse that contains all information. Evidently, they are moving towards multiple systems.

The advances in technology are generating, sharing, and storing enormous amounts of data across various organizations and applications. Thus, data is becoming more disconnected between cloud applications and the website.

Here’s when an integration solution becomes a business saver.

Several companies offer API integration as a service, including APIworx. APIworx creates high-quality API integration across your internal and external systems to get the best results. Moreover, our customized API solutions and integrations provide you with real-time advantage and integration between traditionally disparate unintegrated systems. Designed as a global company, we have cloud-based employees from various locations around the world.

Here are three reasons why you should get API integration as a service from APIworx:

  • Superior customer care

    At APIworx, we understand that APIs are your new business. That’s why we are here to expose your systems, make them available and support them like any mission-critical system.

  • Direct connection

    We directly and securely connect to your internal systems. Additionally, we also make connections with your cloud systems. Hence, we can provide you with a seamless API-based workflow across your extended application ecosystem.

  • Cloud-based and infinitely scalable

    APIworx applications leverage the best technology of the world’s largest cloud infrastructures. We deliver unlimited scalability, uptime, and low cost.

With APIworx, you don’t have to deal with software or hardware. You don’t need programming or any technical skills to use the service. We’ll do it all for you. We have pre-built integrations to the best systems and a wide selection of online service providers. Likewise, our solutions automate various types of repetitive business and social tasks. Learn more about us here.

Integrate these 7 Useful APIs in your Website

Integrating useful APIs in your website helps you get valuable data, share it with your consumers, and be informed of important events. It also improves the user experience. In the new world, your APIs are your business. Exposing your systems and making them available in the most secure way is what you need. APIs allow you to do almost anything that you can imagine online. And, there are hundreds of them to choose from. Some are better than others, and some are definitely more useful.

Useful APIs Must-haves in Your Website

  • Facebook

    Facebook APIs are great time savers. They allow you to sign in to many applications and websites using your Facebook ID. They also allow your app to read and write data to Facebook. Other offers lets you work with Credits, Ads, Chat and other legacy APIs that are no longer actively supported.

  • Twitter

    Following Facebook afterward, Twitter APIs and social media campaigns are also intertwined into its business model. They allow you to create applications that interact virtually with any Twitter feature.


  • YouTube

    YouTube has 2 APIs available – Player and Data. The former allows you to have an embedded player that you can customize within Flash or HTML. The latter lets your application perform operations available on YouTube, such as uploading videos.

  • PayPal

    Operating a worldwide online payment system, PayPal API allows you to easily and securely accept mobile and online payments. It enables your customers to make PayPal and credit card payments in just a few clicks.

  • QuickBooks 

    QuickBooks API makes your customers’ lives easier. It helps connect and integrate QuickBooks data with other business applications easily and quickly.

  • MailChimp 

    MailChimp allows you to send millions of emails every day without hassle. Easily sync your data, import content from various sources, and keep track of your revenue in just a few clicks. It is the ideal API integration for data-driven emails, such as targeted e-commerce and personalized messages.

  • FedEx 

    Take advantage of the peace of mind associated with successful transport. Use FedEx API shipping integration to locate the best rates, track shipments and estimate transit time. You can also save time by automating processes like exchanging information between sources.  

Do you need integration with these applications? We’ve got your back. APIworx offers direct, cloud-based integration and API solutions for these applications tailored to your needs. We handle all the tasks involved in accepting and processing up to hundreds of thousands of API calls. We integrate tightly with your systems, so you can run APIs without servers. Furthermore, we also create REST APIs that you can use to call publicly available services through your system’s available API. To check out more of our integrations, click here.