--- title: "Aquarium / Live Coral Company Case Study | APIWORX" description: "The company, one of the world's largest online retailers of live marine coral specimens, operates multiple Shopify storefronts to serve distinct segments of…" lang: en json-ld: | [ { "@context": "https://schema.org", "@graph": [ { "@type": "WebPage", "name": "Aquarium / Live Coral Company Case Study | APIWORX", "description": "The company, one of the world's largest online retailers of live marine coral specimens, operates multiple Shopify storefronts to serve distinct segments of their growing customer base.", "url": "https://apiworx.com/case-studies/world-wide-corals-specialty-ecommerce-financial-automation", "isPartOf": { "@type": "WebSite", "name": "APIWORX", "url": "https://apiworx.com" }, "breadcrumb": { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://apiworx.com/" }, { "@type": "ListItem", "position": 2, "name": "Customer Stories", "item": "https://apiworx.com/case-studies" }, { "@type": "ListItem", "position": 3, "name": "Aquarium / Live Coral Company" } ] } }, { "@type": "Organization", "@id": "https://apiworx.com/#organization", "name": "APIWORX", "alternateName": [ "APIWorks", "Apiworx" ], "url": "https://apiworx.com/", "logo": "https://apiworx.com/og-image.png", "sameAs": [ "https://x.com/apiworx", "https://www.linkedin.com/company/apiworx", "https://www.facebook.com/apiworx", "https://www.instagram.com/apiworx" ], "description": "APIWORX is a managed iPaaS for ecommerce, wholesale, and multichannel retail operators. 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Platform Connectors Flows Who We Help [MCP](/mcp)[Pricing](/pricing) [Get my free integration assessment](/free-assessment) [](/resources)[Assess](/free-assessment) [Home](/)[Customer Stories](/case-studies) Aquarium / Live Coral Company [All case studies](/case-studies) [ ](/connectors/shopify "Shopify connector") Financial ERP Automation # Aquarium / Live Coral Company Aquarium / Live Coral [Shopify](/connectors/shopify "Shopify connector")[Sage Intacct](/connectors/sage-intacct "Sage Intacct connector") The challenge The company, one of the world's largest online retailers of live marine coral specimens, operates multiple Shopify storefronts to serve distinct segments of their growing customer base. Managing financial data from two separate Shopify stores and ensuring all eCommerce activity posted accurately into Sage Intacct for consolidated financial management required manual effort that did not scale with their rapid growth. What we built - Integrated the primary Shopify storefront with Sage Intacct to automate financial posting of orders, refunds, and payments - Extended the integration to a second Shopify store, ensuring both storefronts fed into a unified Sage Intacct general ledger - Configured store-level financial segmentation within Sage Intacct so performance by storefront remained independently reportable - Automated handling of Shopify payouts and fee transactions to maintain accurate cash and revenue account balances - Implemented live coral–specific order handling rules to manage high-value, time-sensitive transaction classification correctly The outcome - Both Shopify storefronts posted financial data to Sage Intacct automatically, providing a consolidated view of the business - Finance team eliminated manual data export and entry across two stores, reclaiming significant time each reporting period - Store-level performance remained independently visible within Sage Intacct, supporting targeted business decisions - The company gained a financial automation infrastructure capable of supporting additional storefronts as the business scaled More customer stories [ Order Management ### Awards & Promotional Products Company Read case study ](/case-studies/k2-awards-order-management)[ Inventory Management ### Home & Kitchen Brand Read case study ](/case-studies/gelpro-inventory-management)[ Supply Chain & EDI ### Specialty Food & CPG Brand Read case study ](/case-studies/manda-fine-meats-supply-chain) ## Ready to connect your systems? APIWORX handles the entire integration — from design to monitoring — so your team can focus on the business. [Talk to an integration expert](/free-assessment) [![APIWORX managed integrations logo](data:image/webp;base64,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)](/) Connect commerce, ERP, and operations into one canonical data layer with AI-powered reasoning. 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