---
title: "Men's Athletic Apparel Brand Case Study | APIWORX"
url: https://apiworx.com/case-studies/state-and-liberty
description: "The company, a premium men's athletic-fit apparel brand, had an existing Brightpearl-ShipStation integration that needed to evolve as their fulfillment…"
lang: en
---

Commerce operations automation · Connect · Automate · Orchestrate · Flat-fee pricing

All case studies (https://apiworx.com/case-studies)

See the Brightpearl connector (https://apiworx.com/connectors/brightpearl)

Fulfillment Operations & Shipping Automation

# Men's Athletic Apparel Brand

Men's Athletic Apparel

Brightpearl: https://apiworx.com/connectors/brightpearl
ShipStation: https://apiworx.com/connectors/shipstation

The challenge

The company, a premium men's athletic-fit apparel brand, had an existing Brightpearl-ShipStation integration that needed to evolve as their fulfillment operations scaled. New carrier relationships, expanded shipping zones, and more complex order routing rules — including split-shipment logic and carrier selection criteria — had outpaced the capabilities of their original integration configuration. Without updates, the integration would increasingly require manual workarounds to support new shipping workflows.

What we built

- Audited and refactored the existing Brightpearl-ShipStation connector to accommodate the current state of The company's carrier relationships and shipping zone definitions
- Implemented updated carrier selection rules within the integration layer based on order weight, destination zone, and service level requirements
- Built expanded order routing logic to support multi-location fulfillment scenarios and split-shipment workflows for orders spanning multiple SKU categories
- Added new ShipStation shipping rule sets aligned with carrier contracts, including rate-shopping criteria and carrier fallback sequencing
- Established integration monitoring and alerting updates to reflect the new routing logic, ensuring operational visibility into fulfillment pipeline health

The outcome

- Fulfillment operations accommodated new carrier relationships and shipping workflows without manual workarounds following integration updates
- Order routing accuracy improved as carrier selection logic was aligned with current contractual and operational requirements
- ShipStation label generation throughput maintained without disruption as The company scaled into new shipping zones and volume tiers
- Operations team gained a stable, extensible integration foundation capable of incorporating future carrier and routing changes

More customer stories

Order Management

### Awards & Promotional Products Company

Read case study
https://apiworx.com/case-studies/k2-awards-order-management

Inventory Management

### Home & Kitchen Brand

Read case study
https://apiworx.com/case-studies/gelpro-inventory-management

Supply Chain & EDI

### Specialty Food & CPG Brand

Read case study
https://apiworx.com/case-studies/manda-fine-meats-supply-chain

## Ready to connect your systems?

APIWORX handles the entire integration — from design to monitoring — so your team can focus on the business.

## Structured data

```json
[
  {
    "@context": "https://schema.org",
    "@type": "WebPage",
    "name": "Men's Athletic Apparel Brand Case Study | APIWORX",
    "description": "The company, a premium men's athletic-fit apparel brand, had an existing Brightpearl-ShipStation integration that needed to evolve as their fulfillment operations scaled.",
    "url": "https://apiworx.com/case-studies/state-and-liberty",
    "isPartOf": {
      "@id": "https://apiworx.com/#website"
    },
    "breadcrumb": {
      "@type": "BreadcrumbList",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://apiworx.com/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Customer Stories",
          "item": "https://apiworx.com/case-studies"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "Men's Athletic Apparel Brand"
        }
      ]
    }
  },
  {
    "@context": "https://schema.org",
    "@graph": [
      {
        "@type": "Organization",
        "@id": "https://apiworx.com/#organization",
        "name": "APIWORX",
        "alternateName": [
          "APIWorks",
          "Apiworx"
        ],
        "url": "https://apiworx.com/",
        "logo": {
          "@type": "ImageObject",
          "@id": "https://apiworx.com/#logo",
          "url": "https://apiworx.com/og-image.png",
          "caption": "APIWORX"
        },
        "image": {
          "@id": "https://apiworx.com/#logo"
        },
        "description": "APIWORX is a commerce operations automation platform that connects ERP, ecommerce, marketplaces, EDI, fulfillment, suppliers, and financial systems and automates the workflows running between them.",
        "foundingDate": "2018",
        "sameAs": [
          "https://www.linkedin.com/company/apiworx",
          "https://x.com/apiworx",
          "https://www.facebook.com/apiworx",
          "https://www.instagram.com/apiworx"
        ],
        "address": [
          {
            "@type": "PostalAddress",
            "streetAddress": "1401 Lavaca Street Suite 241",
            "addressLocality": "Austin",
            "addressRegion": "TX",
            "postalCode": "78701",
            "addressCountry": "US"
          },
          {
            "@type": "PostalAddress",
            "addressLocality": "Chennai",
            "addressCountry": "IN"
          },
          {
            "@type": "PostalAddress",
            "addressLocality": "Manila",
            "addressCountry": "PH"
          },
          {
            "@type": "PostalAddress",
            "addressLocality": "Buenos Aires",
            "addressCountry": "AR"
          }
        ]
      },
      {
        "@type": "WebSite",
        "@id": "https://apiworx.com/#website",
        "name": "APIWORX",
        "alternateName": [
          "APIWorks",
          "Apiworx"
        ],
        "url": "https://apiworx.com/",
        "inLanguage": "en-US",
        "description": "APIWORX is a commerce operations automation platform: it connects ERP, ecommerce, marketplaces, EDI, fulfillment, suppliers, and finance, and automates the business processes running between them.",
        "publisher": {
          "@id": "https://apiworx.com/#organization"
        },
        "potentialAction": {
          "@type": "SearchAction",
          "target": {
            "@type": "EntryPoint",
            "urlTemplate": "https://apiworx.com/connectors?q={search_term_string}"
          },
          "query-input": "required name=search_term_string"
        }
      },
      {
        "@type": "SoftwareApplication",
        "@id": "https://apiworx.com/#software",
        "name": "APIWORX",
        "operatingSystem": "Web",
        "applicationCategory": "BusinessApplication",
        "description": "Commerce operations automation platform — prebuilt connectivity across ERP, ecommerce, marketplaces, EDI, and fulfillment, with proven commerce workflows operated by an expert team. Flat-fee pricing.",
        "url": "https://apiworx.com/",
        "offers": {
          "@type": "Offer",
          "price": "0",
          "priceCurrency": "USD"
        },
        "publisher": {
          "@id": "https://apiworx.com/#organization"
        }
      }
    ]
  },
  {
    "@context": "https://schema.org/",
    "@type": "SoftwareApplication",
    "applicationCategory": "BusinessApplication",
    "name": "APIWORX",
    "image": "https://sourceforge.net/s/apiworx/icon",
    "description": "SourceForge Software Rating",
    "aggregateRating": {
      "@type": "AggregateRating",
      "ratingValue": "5",
      "bestRating": "5",
      "ratingCount": "1"
    }
  }
]
```