--- title: "Display & Visual Merchandising Company Case Study | APIWORX" description: "The company sells B2B display and visual merchandising products to enterprise buyers who procure through corporate purchasing platforms rather than direct…" lang: en json-ld: | [ { "@context": "https://schema.org", "@graph": [ { "@type": "WebPage", "name": "Display & Visual Merchandising Company Case Study | APIWORX", "description": "The company sells B2B display and visual merchandising products to enterprise buyers who procure through corporate purchasing platforms rather than direct checkout.", "url": "https://apiworx.com/case-studies/global-display-solution-brightpearl-ariba-coupa-bigcommerce", "isPartOf": { "@type": "WebSite", "name": "APIWORX", "url": "https://apiworx.com" }, "breadcrumb": { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://apiworx.com/" }, { "@type": "ListItem", "position": 2, "name": "Customer Stories", "item": "https://apiworx.com/case-studies" }, { "@type": "ListItem", "position": 3, "name": "Display & Visual Merchandising Company" } ] } }, { "@type": "Organization", "@id": "https://apiworx.com/#organization", "name": "APIWORX", "alternateName": [ "APIWorks", "Apiworx" ], "url": "https://apiworx.com/", "logo": "https://apiworx.com/og-image.png", "sameAs": [ "https://x.com/apiworx", "https://www.linkedin.com/company/apiworx", "https://www.facebook.com/apiworx", "https://www.instagram.com/apiworx" ], "description": "APIWORX is a managed iPaaS for ecommerce, wholesale, and multichannel retail operators. 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Flat-fee pricing.", "url": "https://apiworx.com/", "offers": { "@type": "Offer", "price": "0", "priceCurrency": "USD" }, "publisher": { "@id": "https://apiworx.com/#organization" } } ] }, { "@context": "https://schema.org/", "@type": "SoftwareApplication", "applicationCategory": "BusinessApplication", "name": "APIWORX", "image": "https://sourceforge.net/s/apiworx/icon", "description": "SourceForge Software Rating", "aggregateRating": { "@type": "AggregateRating", "ratingValue": "5", "bestRating": "5", "ratingCount": "1" } } ] --- Commerce iPaaS · 60+ operated connectors · Ops team included · Flat-fee pricing [Support](https://portal.apiworx.com)[Partners](/partners) [](https://chatgpt.com/?q=who+is+apiworx)[](https://claude.ai/new?q=who+is+apiworx)[](https://www.perplexity.ai/search?q=who+is+apiworx)[](https://gemini.google.com/app?q=who+is+apiworx)[](https://grok.com/?q=who+is+apiworx)[](https://copilot.microsoft.com/?q=who+is+apiworx) Resources [Sign In](https://app.apiworx.com) 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logo](data:image/webp;base64,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)](/) Platform Connectors Flows Who We Help [MCP](/mcp)[Pricing](/pricing) [Get my free integration assessment](/free-assessment) [](/resources)[Assess](/free-assessment) [Home](/)[Customer Stories](/case-studies) Display & Visual Merchandising Company [All case studies](/case-studies) [ ](/connectors/brightpearl "Brightpearl connector") B2B Procurement # Display & Visual Merchandising Company Display & Visual Merchandising [Brightpearl](/connectors/brightpearl "Brightpearl connector")Ariba [Coupa](/connectors/coupa "Coupa connector")[BigCommerce](/connectors/bigcommerce "BigCommerce connector") The challenge The company sells B2B display and visual merchandising products to enterprise buyers who procure through corporate purchasing platforms rather than direct checkout. Their enterprise clients operate on either SAP Ariba or Coupa, and without native integrations to those procurement networks, sales teams had to manage purchase orders manually and reconcile transactions between their BigCommerce storefront and Brightpearl OMS by hand. They needed a unified procurement connectivity layer that allowed buyers to transact through whichever platform their organization required. What we built - Integrated SAP Ariba with BigCommerce and Brightpearl, enabling enterprise Ariba buyers to submit purchase orders that flow automatically into the order management workflow - Built a parallel Coupa integration connecting the procurement platform to BigCommerce and Brightpearl for clients on the Coupa network - Configured PunchOut catalog connectivity so enterprise buyers can browse and build carts within their internal procurement portal before submitting orders - Automated purchase order receipt, acknowledgment, and status updates across both procurement integrations and back to Brightpearl - Enabled seamless multi-platform operation so BigCommerce continues serving direct buyers while Ariba and Coupa serve enterprise procurement channels simultaneously The outcome - Opened the business to enterprise procurement-driven buyers on both SAP Ariba and Coupa without requiring manual PO handling - Reduced order processing friction for enterprise clients, shortening the procurement cycle from submission to fulfillment - Eliminated duplicate data entry across procurement platforms and the internal OMS, improving operational accuracy - Positioned The company to compete for corporate contracts that require certified procurement platform connectivity More customer stories [ Order Management ### Awards & Promotional Products Company Read case study ](/case-studies/k2-awards-order-management)[ Inventory Management ### Home & Kitchen Brand Read case study ](/case-studies/gelpro-inventory-management)[ Supply Chain & EDI ### Specialty Food & CPG Brand Read case study ](/case-studies/manda-fine-meats-supply-chain) ## Ready to connect your systems? APIWORX handles the entire integration — from design to monitoring — so your team can focus on the business. [Talk to an integration expert](/free-assessment) [![APIWORX managed integrations logo](data:image/webp;base64,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)](/) Connect commerce, ERP, and operations into one canonical data layer with AI-powered reasoning. 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