---
title: "DTC Home Décor / Paint Brand Case Study | APIWORX"
url: https://apiworx.com/case-studies/backdrop
description: "The company, a modern DTC paint and home décor brand, frequently offered pre-orders and forward inventory on upcoming product runs — a common practice that…"
lang: en
---

Commerce operations automation · Connect · Automate · Orchestrate · Flat-fee pricing

All case studies (https://apiworx.com/case-studies)

See the Brightpearl connector (https://apiworx.com/connectors/brightpearl)

Inventory Allocation & Pre-Order Management

# DTC Home Décor / Paint Brand

DTC Home Décor / Paint

Brightpearl: https://apiworx.com/connectors/brightpearl
Shopify: https://apiworx.com/connectors/shopify

The challenge

The company, a modern DTC paint and home décor brand, frequently offered pre-orders and forward inventory on upcoming product runs — a common practice that their standard Brightpearl-Shopify integration did not natively support. Without accurate forward allocation, pre-order inventory was at risk of double-selling or misallocating before stock physically arrived at their fulfillment location. This created operational complexity and customer experience risk during high-demand product launches.

What we built

- Designed and built a custom forward inventory allocation layer within the Brightpearl-Shopify integration to reserve incoming stock against confirmed pre-orders before goods arrived
- Implemented pre-order tagging and status logic within Brightpearl so allocated inventory was tracked separately from available-to-sell stock
- Built Shopify availability rules that reflected forward allocation state, preventing oversell on pre-order SKUs during open order windows
- Created automated allocation release workflows that transitioned reserved stock to fulfillable status upon warehouse receipt confirmation in Brightpearl
- Established reporting hooks so the operations team could view outstanding pre-order commitments against inbound purchase orders in real time

The outcome

- Pre-order oversell incidents eliminated following deployment of forward allocation logic
- Inventory planning accuracy improved, giving the team clear visibility into inbound stock requirements versus outstanding customer commitments
- Customer experience during product launches improved as pre-order statuses remained accurate and consistent throughout the fulfillment cycle
- The company's operations team gained confidence to run larger pre-order campaigns knowing inventory allocation would be managed automatically

More customer stories

Order Management

### Awards & Promotional Products Company

Read case study
https://apiworx.com/case-studies/k2-awards-order-management

Inventory Management

### Home & Kitchen Brand

Read case study
https://apiworx.com/case-studies/gelpro-inventory-management

Supply Chain & EDI

### Specialty Food & CPG Brand

Read case study
https://apiworx.com/case-studies/manda-fine-meats-supply-chain

## Ready to connect your systems?

APIWORX handles the entire integration — from design to monitoring — so your team can focus on the business.

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